M/508/0495 Business Management Assignment Level 4 Regent College


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For managing business organisation in an effective manner, each business is required to have the advancement in the digital technology that can be helpful for making the business sustainable. The advancement in the electronic technology would lead to make sustainability in an effective manner. On the other hand, there are certain tools which are required to be gain in the core competencies. In these days, this can be rightly said that each business organisation is implementing digital technology in an effective manner. digital technology is the tool by which the cited organisation could store their data in strong manner which could ultimately help to gain information by the intended users within the provided time period (Zhao, 2012). Here, the report is based on the Rolex organisation which is the Swiss made watch company that are having an efficient brand image in this sector throughout the world. Marketing manager of the cited organisation various digital marketing tools which helps the people to let them know about the inventions and creativity in the product. Here, under this report, so many aspects are required that would lead to set the intended aims and objectives. Which can only be attained by doing research via gathering data. These data are ultimately converted into the useful information that can be used to make the strategy in an effective manner.


P1 Aims and objectives:

In the present days, this is crucial tool to form an aims and objectives for communicate activities as per the requirement. Aims and objectives is the very innovative devices in this cutting edge market and that is the reason, traditional market fragment is synchronising. this has a constructive outcome over the business (Yuan, Bao and Verbeke, 2011). Digital change is agreeable and attainable for all organizations as it just method for enhancing workers' execution which are occupied with the business procedures of assembling and accomplishing new, beneficial business structure. Computerized innovation into business will rely on an unmistakable and merged system, viable administration by the pioneer and a change the attitudes of individuals who are working in the organization with respect to dynamic digital technology and embrace the new innovation technology which is valuable for the organization to make due in a focused market. There are four simple strides to embrace advanced innovation in the digital technology in business:

  • Mechanization of market: This can assist the organization to run business proficiently without wasting the time and furthermore assesses its marketing exercises and work processes. Marketing mechanization programming renders a centralised database for all marketing exercises information; give space for handling, making and robotizing advertising procedures of organization. It gives a direction to test the steps and enhancement of advertising and its effect on income. By moulding an obvious procedure upheld by digital tools, business could deal with and enhance division, client retention and organisation’s return on investment.
  • Project Management: This gives a least difficult mode to a group to do work, trade and store imperative records and valuable envelopes and keep a clear diagram of all the general progression of a task of an organization. By utilizing digital innovation, a unified space for a getting ready and dealing with a task, an organization can improve group profitability and ratio, guarantee project due date are cover and reductions time spent on searching for lost archives or additionally limiting advance gatherings of a project.

Customer relationship management: CRM is managing existing and potential clients of an association's and oversee them (Too and Weaver, 2014). The Customer relationship administration framework draws the most critical organization's business information which able the organization to upgrade their client associations with a goal to hold them. Applying the CRM programming, the organization could raise, draw in and hold clients, handle prospective customers and compose correspondence exercises to builds the business development of an organization.

  • The clouds: Instead of relying on the old servers or PCs to deal with the information of the organization, the cloud enables clients to store and access the information and helpful records. By utilizing the cloud, it gives various helpful advantages to the business including most powerful endless limit, diminish costs and furthermore gives consistent back-ups on everyday schedule. Utilizing the cloud, it could limit IT handling and supporting costs, improve employees' effectiveness by authorizing staff of the organization to get to the records which they require and continuously saves the expenses.

From this time forward, this is evident that the digitization gives benefits to the organization to making services in a productive way. In spite of the fact that, this is valid that this influences the business in a positive way.

Topic: How digitalization in the tool transformed operational activities?

Background of the project: Every firm is trying hard to form an effective operational procedure by launching tools in the firm. For this, normal digital tools transformed organisation operations in an effective manner (Scherer and Palazzo, 2011). Apart from that, this could be rightly observed that the digitalization assist organisation in a most efficient manner. digitalization procedure in the organisation form operations smoother than the other. For instance, this is observed that organisation’s account division does not requires to transfer their information via electronic mails. But, by using cloud computing tool, organisation could have protected where this wants and information is in a more protective manner and no one is going to be harmful. As, via digitalisation, this is observed that, production is improved by way of digitalization in the procedure. in this cited case, Rolex organisation manufactures diverse kinds of watches according to the consumer needs and demands from diverse continents. However, this can be righty said that the social media is the perfect tool where the cited organisation could invent in an effective manner. Although, during timing of making new project, cited organisation can fix diverse aims and objectives as per the needs of the project for guiding organisation to task these blueprint firm.


“To use digital technology for advancement of the organisation operations”.


  • To determine uses of digital tools in the firm.
  • To know the requirements of firm transformation activities.
  • To assess an efficiency of the digitalization on firm’s operations.
  • To evaluate the proficiency of the digitalization on the organisation’s operations.

Research questions:

  • How digitalization process could use at the time of organisation?
  • Why is this important to use this procedure during organisation?
  • How digitalization is durable for transforming organisation’s activities.

P2 Project management plan:

A project plan is the task of various activities which are required to be completed during a certain period of time. However, this is rightly said that the organisation is totally required to assess the risk for forming management plan in an effective way. Rolex company is planning expand their organisation through online for gaining high profits. For assessing the key intent, there is an effective need to assess about diverse organisational risks and project data. Here are few of the information which were provided for knowing the project management plan.

Opportunity of the project: This is the opportunities of the project that is highly as the modern people will love to purchase product via online. This project has diverse scope that permits the organisation to improve business earnings. Online tools help the organisation to expand organisation entire globe. Expansion of the organisation entire globe without fixing set up which is impossible as this needs important capital investment.

Risk Management: This is the tool which manage the risk in an efficient manner. Rolex organisation is having strong image. But management of the cited organisation is needed to determine and address risk related with the online related firm (Polonsky and Waller, 2014). Management is needed to do which have adequate decision making tools that could eliminate risk in an effecti

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