M/508/0495 Business Management Assignment Level 4 Regent College


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For managing a business organisation in an effective manner, each business is required to have the advancement in digital technology that can be helpful for making the business sustainable. The advancement in electronic technology would lead to sustainability in an effective manner. On the other hand, there are certain tools which are required to be gained in the core competencies. These days, this can be rightly said that each business organisation is implementing digital technology in an effective manner. digital technology is the tool by which the cited organisation could store their data in a strong manner which could ultimately help to gain information from the intended users within the provided time period (Zhao, 2012). Here, the report is based on the Rolex organisation which is a Swiss-made watch company that has an efficient brand image in this sector throughout the world. The marketing manager of the cited organisation various digital marketing tools which help the people to let them know about the inventions and creativity in the product. Here, under this report, so many aspects are required that would lead to setting the intended aims and objectives. Which can only be attained by doing research via gathering data. These data are ultimately converted into the useful information that can be used to make the strategy in an effective manner.

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P1 Aims and objectives:

In the present day, this is a crucial tool to form aims and objectives for communicating activities as per the requirement. Aims and objectives are the very innovative devices in this cutting-edge market and that is the reason, the traditional market fragment is synchronising. this has a constructive outcome on the business (Yuan, Bao and Verbeke, 2011). Digital change is agreeable and attainable for all organizations as it is just a method for enhancing workers' execution which is occupied with the business procedures of assembling and accomplishing new, beneficial business structures. Computerized innovation in business will rely on an unmistakable and merged system, viable administration by the pioneer and a change in the attitudes of individuals who are working in the organization with respect to dynamic digital technology and embrace the new innovation technology which is valuable for the organization to make due in a focused market. There are four simple strides to embrace advanced innovation in digital technology in business:

  • Mechanization of the market: This can assist the organization in running business proficiently without wasting time and furthermore assesses its marketing exercises and work processes. Marketing mechanization programming renders a centralised database for all marketing exercise information; and gives space for handling, making and robotizing advertising procedures of the organization. It gives a direction to test the steps and enhancement of advertising and its effect on income. By moulding an obvious procedure upheld by digital tools, businesses could deal with and enhance division, client retention and the organisation’s return on investment.
  • Project Management: This gives the least difficult mode to a group to do work, trade and store imperative records and valuable envelopes and keep a clear diagram of all the general progression of a task of an organization. By utilizing digital innovation, a unified space for getting ready and dealing with a task, an organization can improve group profitability and ratio, guarantee project due dates are covered and reduce time spent on searching for lost archives or additionally limiting advance gatherings of a project.

Customer relationship management: CRM is managing existing and potential clients of an association and overseeing them (Too and Weaver, 2014). The Customer relationship administration framework draws the most critical organization's business information which able the organization to upgrade their client associations with a goal of holding them. Applying the CRM programming, the organization could raise, draw in and hold clients, handle prospective customers and compose correspondence exercises to build the business development of an organization.

  • The clouds: Instead of relying on the old servers or PCs to deal with the information of the organization, the cloud enables clients to store and access the information and helpful records. Utilising the cloud gives various helpful advantages to the business including the most powerful endless limit, diminishing costs and furthermore consistent back-ups on everyday schedules. Utilizing the cloud, it could limit IT handling and supporting costs, improve employees' effectiveness by authorizing staff of the organisation to get to the records which they require and continuously save the expenses.

From this time forward, this is evident that digitization gives benefits to the organization to making services in a productive way. In spite of the fact that, this is valid this influences the business in a positive way.

Topic: How has digitalization in the tool transformed operational activities?

Background of the project: Every firm is trying hard to form an effective operational procedure by launching tools in the firm. For this, normal digital tools transformed organisation operations in an effective manner (Scherer and Palazzo, 2011). Apart from that, this could be rightly observed that digitalization assists organisations in the most efficient manner. digitalization procedure in the organisation forms operations smoother than the other. For instance, this is observed that the organisation’s account division is not required to transfer their information via electronic mail. But, by using cloud computing tools, organisations could have protected where this want and information is in a more protective manner and no one is going to be harmful. As, digitalisation, this is observed that production is improved by way of digitalization in the procedure. in this cited case, Rolex organisation manufactures diverse kinds of watches according to the consumer needs and demands from diverse continents. However, this can be rightly said that social media is the perfect tool that the cited organisation could invent in an effective manner. However, during the timing of making a new project, a cited organisation can fix diverse aims and objectives as per the needs of the project for guiding the organisation to task these blueprint firms.


“To use digital technology for the advancement of the organisation operations”.


  • To determine the uses of digital tools in the firm.
  • To know the requirements of firm transformation activities.
  • To assess the efficiency of digitalization on a firm’s operations.
  • To evaluate the proficiency of digitalization in the organisation’s operations.

Research questions:

  • How digitalization process be used at the time of organisation?
  • Why is this important to use this procedure during organisation?
  • How digitalization is durable for transforming an organisation’s activities.

P2 Project management plan:

A project plan is the task of various activities which are required to be completed during a certain period of time. However, this is rightly said that the organisation is totally required to assess the risk for forming a management plan in an effective way. Rolex company is planning to expand their organisation online to gain high profits. For assessing the key intent, there is an effective need to assess diverse organisational risks and project data. Here are a few of the information which were provided for knowing the project management plan.

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Opportunity of the project: This is the opportunity of the project that is high as modern people will love to purchase products online. This project has a diverse scope that permits the organisation to improve business earnings. Online tools help the organisation to expand organisation entire globe. Expansion of the organisation's entire globe without fixing the set-up which is impossible as this needs important capital investment.

Risk Management: This is the tool which manages the risk in an efficient manner. Rolex organisation has a strong image. However, management of the cited organisation is needed to determine and address risks related to the online firm (Polonsky and Waller, 2014). Management is needed to do which have adequate decision-making tools that could eliminate risk in an effecti

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