Managing Communication


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Introduction to Managing Communication

Managing Communication is managed planning, controlling, implementing as well as assessing of communicating process in the firm. It is necessary for corporation to arrange the daily dealings of specific department by utilizing interaction approaches. The present report is on XYZ enterprise and a Political Activist organisation. XYZ is a new retail company which wants to set its retail business in the cities of UK. Report defines a list of internal and external sources of information of the firm. It also introduces about the roles of stakeholders in the decision making process in the company. On the other side, Small political Activist is an enterprise which gives social service to citizen of United Kingdom. Further, this report represents the development of communication process in the both organisation.

Task 1

1.1 Represent of the different decisions to be made for the corporation

Different type of decisions help e XYZ Company to establish new retail business in the United Kingdom. These are as follows...

Strategic Decision

This type of decision helps company to develop different type of decision such as marketing, financial, operational to create new market strategies to earn profit. On the basis of these decisions, top level managers can make polices and regulations to start new retail business in UK.

Tactical Decision

It is handled by middle level managers in XYZ Company. These employees design proper guideline to implement functionality twhich is made by top level directors in the firm.

Operative Decision

It is managed by lower level managers in the organisation like division in charge. Mainly, work of operational leader is conducting of schedule for day to day jobs and makes strategy for selling and buying product in XYZ firm.

1.2 Identify information and knowledge is needed to make the decisions in relation to starting up a new business

Organisation is needed many information regarding customer, competitors, suppliers as well as location for opening of store in the United Kingdom. It is required for XYZ to get knowledge about the needs, taste and lifestyle of customers. This type of data helps organisation to make new product in the retail market. Enterprise also needs information like selling of its materials, strategies and promotional schemes of its rivals in the specific business. This process helps XYZ to make its counter plan to start new business in the retail market. Company needs information regarding the list of best suppliers in the United Kingdom. These vendors aid firm to supply good raw materials in fewer prices. This thing also helps company to earn good profit in the market.

1.3 Represent internal and external sources of information with proper justification

Internal and external sources of information give better knowledge which aid firm to establish new retail business in the country.

HRIS (Human Resources Information System)

This approach provides knowledge about the problems related to new product development in XYZ. Staff members of enterprise also suggest new ideas and concepts to solve these complexities.

Market Research

It plays an important role in XYZ to know about the demand of consumers exist in the market. It helps to find out information regarding the customer’s requirements, trends and lifestyle in order to develop new strategies.


Vendors also aid organisation to show various quality of raw material. This type of information contributes an effective role to develop effective product in the retail market of UK.

1.4 Suggest any improvements in the methods used in the selection and analysis of information needed for business start ups

There are many improvements in these methods for selection and analysis of information which is needed for business initiation in the UK. Organisation can get optimistic knowledge very fastly with the help of new approaches.

Organisation can use brainstorming and face to face interaction process for its employees. Former process can help XYZ firm to find out better information from employees. Personal meeting also aids enterprise to know about views and opinions of staff members regarding the starting of new business in UK. This process greatly improves the selection and analysis of information to initiate new retail store in the city.

XYZ can improve the efficiency of external sources through adopting the method of market research. Corporation can conduct E-survey and sampling method by sending questionnaires to consumers with the help of mails which can provide effective results to the company by taking feedback from them. This process also saves many expenses of organisation which were occurred before doing market research.

Task 2

2.1 Represent list for stakeholders for the decision making process and how the corporation contact them regarding to start new business

Stakeholders play an important role in the decision making process of the company. Mainly, it includes customers, suppliers, investors, government as well as employees which help organisation to make any type of plan. XYZ can contact customers through mobile phones and messages for the decision making process in order to develop new retail store in the specific cities. Organisation can communicate with vendors through meetings and phones for making any kind of plan to start new retail business in the UK. Company can connect shareholders through meetings, letters and emails to initiation of fresh store in the country. Generally firm can organize meeting for their investors in a particular location of UK. XYZ can contact government through using memos and letters for taking support of them in establishing new business.

2.2 Methods utilized to make a business relationship with these selected individuals

Optimal relationship with stakeholders helps organisation to establish business effectively in the country. Generally corporation can make good relationship with consumers through solving their queries by phone, giving proper warranty and organizing meeting annually. This process helps firm to establish new retail business in the country. XYZ can maintain better relationship with suppliers by providing timely payments and describing proper product quality for buying. This approach creates good image of enterprise in front of vendors. It boosts good relationship with them in the nation. Organisation can develop optimistic relationship with shareholders by rendering proper dividends in time and increasing its performance which leads to enhance the market share.. It also compels investors to invest more money on the Company. Enterprise can make good relation with government through providing timely taxes and tariffs as well as following proper rules and regulation of the nation.

2.3 Strategies to associate the identified people in the decision making process

There are many identified people in the decision making process for making price and location strategies at the time of starting new retail business in the United Kingdom. XYZ can associate consumers in this process through asking their opinions and taking feedback regarding products. Firm can also take various views of customers regarding the pricing strategies of commodities in the specific cities. Organisation can also involve government in this procedure by taking rule and regulations , This way, firm can decide optimal price range to sell its retail products in market. Management of XYZ can also associate legal authorities in decision making process to take data regarding the density of population in the particular cities. This type of information helps firm to open new store in specific metropolitan area of United Kingdom.

2.4 Represent strategy for future improvements in this process

Future improvements of XYZ enterprise can help to improve its strategies in the nation. Organisation can develop better relationship with their customers through using the system of Customer relationship management. This tool greatly helps corporation to save proper data regarding the queries and complaints of customers. This process can improve relationship by fulfilling their needs in the UK. Management of XYZ firm can change strategies regarding their suppliers. Organisation can use video conferencing method instead of organizing specific meeting on the particular date. This process saves time of both parties. It provides same results in decision making procedures. XYZ can improve relationship with government by conducting proper meeting with their officials at fixed place. It aids enterprise to make effective strategies to start new retail business.

Task 3

3.1 Determine the present processes of communication in given case study and describe the various communication procedures available in small voluntary organisation

Existing process of communication in Small Political Activist was horizontal top down communication. This process was so disturbed in the organisation due to high work pressure of managers in their work. Employees of corporation did not understand proper work due to lack of information and assistance. This thing was increasing work load in the firm. It was also leading the frustration in the work. This way, communication among volunteers had been disturbed in Small Political Activist. Work of employees were not completing on time in the corporation.

There are many communication processes such as Circular and two way interaction process which are available for Small Political Activist. In the Circular approach, a circle is created in between sender, channel, receiver and feedback. According to the two way process, sender sends massages by few intermediary channels. Receivers of that information automatically give response to the transmitter by using feedback. It is an effective process for communication among volunteers and supervisor in the organisation. It helps firm to achieve its goals and objectives in an effective manner.

3.2 Recommend the plan to improve the appropriateness in the firm

There are many things needs to be improved in the communication process of Small Political Activist in the United Kingdom. As per the comparison, two way communication process is the best for small political organisation in the United Kingdom because it contains maximum features as compare to Circular process. It also reduces problem available in the existing communication process of Small Political Activist. Volunteers can contact their supervisor easily through proper mail service in the firm. They can also organize meeting in the company by intimating all persons with the aid of two way process. In addition, they can also share various files like video, audio and text in the firm. It provides full security regarding messages of employees with the help of encoding and decoding process in the enterprise. It also offers one to one and one to many services in the company. With the help of this technique, employees of Small Political Activist can also transmit single and multiple messages to various staff members as well as managers..

3.3 How management of firm can ensure integration of systems of communication

Generally, integration of system provides full reliability in the organization regarding communication. It also gives proper acknowledgement of receiving message to the transmitter in the enterprise. This process provides full surety of successful transaction in the Small Political Activist. Various department of volunteers and supervisor can talk very reliably and speedy in the firm. This process also helps organisation to take any type of decision-making. Staff members of enterprise can share their complexities regarding project very smoothly. This way, all divisions of the firm are interlinked in one system which increases the efficiency and performance of the company.

3.4 Make a personal plan to improve own communication skills

Generally, my personal plan helps me to improve my communication skills in the corporation.


4.1 Identify existing approaches to collection, formatting, storage and dissemination of information and knowledge in the firm

Existing approaches to collection, formatting, storage and disseminating of information as well as knowledge was not good in the firm due to availability of older techniques.


Mainly, file management system is used in the Small Political Activist. This thing creates so much data redundancy and inconsistency in the organisation. As result, it was lead repetition of work in the company. It consumed so much time in the enterprise regarding project which produces many type of complexities among volunteers.


Generally, organisation used physical storage system like rack store of manual files in the room. This process was increasing the cost maintenance for the company. There was one more issue in the firm. Any unauthorised user can steal information and knowledge from Small political activist.


Enterprise used various tools for formatting of data. Corporation utilized MS word and excel for the data formation. Company used MS power point for data representation.


Management of enterprise organized meeting for its consumers and suppliers monthly as well as annually at specific location. In that time, organisation had limited resources like post and couriers to contact them.

4.2 Recommend improvements to the organisation’s existing approaches for the collection, formatting, storage and dissemination of information and knowledge

Recommend improvement help Small Political Activist to adopt new approaches for the collection, formatting, storage and dissemination of information and knowledge.


Generally organisation can utilize Enterprise resources planning for the collection of data. It is a fast process as comparison of file management system. It eliminates data redundancy and inconsistency in the firm. So volunteers of Small Political Activist can do their work very fast. This approach directly increases the efficiency and performance of employees in the org

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