Business Strategy and Their Importance


  • Unit No: 32
  • Level: High school
  • Pages: 20 / Words 4933
  • Paper Type: Assignment
  • Course Code: N/A
  • Downloads: 643
Question :

Questions- This assessment will cover the following questions:

  • ASDA is a British supermarket chain and popularly known for its grocery items. Examine the impact of macro environment on the performance of the ASDA organisation.
  • Evaluate and analyse the outcome of an analysis using Porters five forces model in a retail industry.

Identify both internal and external environment to strategies planning, objectives and tactical action of the ASDA organisation.

Answer :
Organization Selected : ASDA


Business strategy is the set of competitive refers as well as action which a business uses to attract more customers, compete successful by beating their competitors at marketplace. This is the outline the business by carrying out to reach the desired goals and objectives of company. This is the backbone and roadmap of company which help to organization and company to achieve desired goals and objectives of company in effective manner. The present report is based on the “ASDA” which h is British supermarket retailer company. The company has 165000 employees with 633 locations. A report will apply by the appropriate framework to analyse the macro environment and internal environment for organization as well as capacities of its. A report highlights the porters five force analysis for evaluate the competitive forces of market to industry. At the last of report, will apply the range of theories and models as well as strategic planning for organization.

LO 1

Framework for analysing macro environment

Profile of Asda

ASDA is the chain of retail sector and supermarket which sells general-purpose merchandise, clothing, financial services or food items. The company owned by American based retailer Wal mart. ASDA is the second largest company which have higher market share with the market leading. The company is follows hierarchical structure to performance their task in effective manner. This has various level in which company have specific roles as per departments (Audzeyeva and Hudson, 2016). In additions to that the human resource policy of company is recruitment system is designed to seeks and select the best and eligible candidates for the vacant position in order to ensure that the person is right who will help to organization for achieve goals and objectives of company in peopr manner. Management is drawn effective aims, objective, vision and mission in order to perform their task by considering those. Those are as follows:


The mission of ASDA is customers satisfaction, pleasant living environment and quality production. The company is coming out traditional building patterns as well as able to produce modern and contemporary dwellings.


Asda is third largest retailer company in the UK. The company have vision to be the highly valued business by the customers serves, operates with communities, loyalty and committed to employee. Th main vision of the company is to satisfy the need of the customer in the market in such a way that all the consumer are happy in the org

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