CompanyIntroduction
In the present scenario, companies are growing at a greater speed to retain in the diverse marketplace to make offers to the customers and expand the market share. To expand across national boundaries, different aspects are ascertained and managed to make appropriate decisions to enter the new market. This report discusses the competencies that are related to the brand, which helps in analyzing different dimensions and perspectives that will properly evaluate the market trends. Topshop has been chosen to evaluate different strategies that will help to make the entry into a new market with the new product that is offered as per the tastes and preferences of customers.
Various Competencies of the Brand and the Ways Through Which They Are Utilized to Market the Product
Several competencies are related to the brand and essential to determining the entry of products into the new market. Competencies reflect the portfolio of business that helps Topshop in making their product offerings reach the market and significantly in meeting customer needs (Canel, Bejou, and Khumawala, 2015). Hence, the competencies are discussed below:
Segment the Market: With the aspect related to expansion in a global context, it is essential for Topshop to properly segment the market by keeping in mind the product through which they are entering the market. The segmentation of the market helps to effectively identify the market needs that are needed to be fulfilled. This will help Topshop in effectively marketing and selling the products.
Define Target Customer: To expand globally, Topshop needs to define the target group to whom they are marketing the product. With the proper identification of target customers, it helps the organization to operate effectively. The preferences are analyzed beforehand, which helps to define the needs of the customers to whom they need to cater to offer their products and services. This will help Topshop in providing the best services to the
UPTO55%
Avail The Benefit Today!
To View this & another 50000+ free
Update your Number