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Principles of Marketing and Communications in a Digital World Level 4

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  • Level: Diploma
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Self Reflective Of Teamwork Experience

For achieving a better quality of work and in less time then implementing good teamwork can be helpful. Assign the roles and responsibilities to every member of the group and acquire a common goal. In this reflection, through teamwork, I clearly identified my role, responsibilities and characteristic behaviour which helped me to learn about my strengths and weaknesses. Also, I mentioned different lessons and emergencies that happened in my teamwork. Every team member was assigned different tasks which made us ensure the most outcomes for every individual and reduce the weaknesses of each other (Maxwell, 2013).

Including me, there were 3 more members in the group. We all divided the workload. But before assigning the workload we had to make various decisions and strategies. My role is related to implementing and completing the tasks. Along with this, my role requires me to be perfect, and concise about the work and discipline. Also, I need to identify different problems and issues that may arise during the course of work. Like suppose, if any member is not able to complete his/her task then my role is to solve those issues and identify possible solutions.

During my course and working in a team, it made me understand that teamwork is not an easy task. Thus for the evaluation purpose and building good teamwork Tuckman's theory of four stages helped us in managing various issues, problems and unexpected circumstances. This is required for our team development. The four stages of Tuckman for the evolution of a team are forming, storming, norming and performing. These four stages helped our group to identify individual strengths and weaknesses. During the process, it also helped me to understand different steps that needed to be taken to solve the issues(Valentine, Nembhard and Edmondson, 2015).

Forming is the first stage, where we manage to resolve all the disputes regarding the project and agree to some decisions. Here guidance of the team leader is required, for working together. As each one had having different mentality we arranged the meeting and discussed and carried out the solution. Now we were able to understand each other, so we can easily overcome the weaknesses of each other and contribute to the strengths of each other.

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Then comes the storming which means resolving all the cases in the team. We organized different challenges within the team to complete the task as soon as possible. Tuckman's words say conflict and contradiction typify this stage as differences surface. Many times I faced problems regarding decision making because of other attitudes. It can be student A has a different idea or approach than student B. Their conflict can reduce teamwork. At such issues, I tried to resolve the issues by understanding the problem and getting possible outcomes. It also wastes a lot of time(Gallagher, Kraut and Egido, 2014).

Norming was the stage when we started trusting each other. The feeling of togetherness helped us a lot. We grew more mature and through our teamwork, we were able to achieve the target. The last stage was performing, where we focused on the refreshing, implementing and completing of the project. Despite such an argument, we were able to work as a team in smooth and efficient manner. Due to teamwork, we were able to manage our tasks on time and it also helped us to improve our performance (Mäkikangas and et.al., 2016).

Through Tuckman's stages, I was able to understand interpersonal skills, communication skills and discipline. Now we all were able to mutually understand each other, and trust was developed. It highly motivated and inspired me. I also enjoyed most while working in a team.

From teamwork experience, I understood the need for teamwork to complete the task and it feels really amazing as our targets and goals can be achieved. It helps in building strength and improves the performance of the individual.

Digital Marketing level 4 Unit 5 CBC college

Marketing to Multicultural Audiences

Understanding Marketing Strategies and Organizations taking Apple as an example

References

  • Galegher, J., Kraut, R.E. and Egido, C., 2014. Intellectual teamwork: Social and technological foundations of cooperative work. Psychology Press.
  • Valentine, M.A., Nembhard, I.M. and Edmondson, A.C., 2015. Measuring teamwork in health care settings: a review of survey instruments. Medical care, 53(4). pp. e16-e30.
  • Maxwell, J.C., 2013. The 17 indisputable laws of teamwork: Embrace them and empower your team. Thomas Nelson Inc.
  • McNaughton, S.M., 2015. Students' reflections on first-year interprofessional teamwork: Phenomenographic evaluation of function and success. Focus on Health Professional Education: A Multi-disciplinary Journal, 16(3). p.86.
  • Mäkikangas, A. and et.al., 2016. Work engagement-team performance relationship: shared job crafting as a moderator. Journal of Occupational and Organizational Psychology89(4). pp. 772-790.
  • Kumar, G.V. and Robinson, Y., 2016. Implementation of a Valuable Team Work Concept and Cellular Manufacturing Layout Design in a Garment Manufacturing Scenario. Asian Journal of Research in Social Sciences and Humanities6(5). pp. 589-603.
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