Comparison of Travellers

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Travelling is founded as one of the most common interests in people nowadays as well as it comes in all forms. There are different types of travellers such as people who travel only when they need to visit their friends or relatives. Along with this, there are some who travel for business meetings as well as a few to discover new things about the world and culture (Jiang, Scott and Ding, 2019). In simple terms, it can be said that travelling is just fun, exciting as well as related to rest and relaxation from a busy schedule. In this travelling world, leisure travel is also the type of travelling within that particular person's motive is to take a break from their daily busy schedule.  Moreover, they are also characterized by staying in good hotels or resorts, relaxing on the beach and in hotel rooms, going on guided tours and experiencing local tourist attractions. In simple terms, it can be said that leisure travel is totally the opposite of business travel.

Apart from this, leisure travellers are those who spend more and more in comparison to their daily basis life, others might select to travel frugally. Backpackers leisure travellers stay in hotels, cook their meals by themselves as well as take public transit. As their main focus is on leisure as they are leisure travellers (Greenberg and Rogerson, 2018). They are such people who make business contact with people who meet while travelling such as bartenders, hotel managers etc.. and acquire new clients. After this when the trip is over they work on these business proposals, at the time of making contact they don’t focus on business because at that time they are in vacation mode. There are several edges to leisure travel such as Stepping outside of a busy lifestyle which will provide individuals area to unwind and unharness their stress. Because returning to their jobs and every day lives results in a daily busy schedule which requires some rest in between (Patterson, 2018). It can also provide individuals the chance to expertise elements of the globe as well as enrich their understanding of life on the earth. Travelling plays an important role in meeting new people and creating new connections, and leisure travel provides individuals the area and time they have to essentially forge those bonds. Intrinsic motivation is related to assuring the capabilities of a particular person within different emotional fronts.  There are several other factors of motivation involved in intrinsic are attitude of tourist, values or beliefs, personality of tourist and many more.

The motivation of leisure travellers stems from the domain of human psychology. Factor of motivation is classified into two types i.e., internal factors of motivation and external factors of motivation. In addition to this, the internal factor of motivation directly integrates as well as arouses the behaviour of a person and also influences their decision to travel. There are several types of motivation which include intrinsic motivation. For several people tourism is a way of satisfying their psychological needs like performing leisure activities, travelling, exploring novelty & capabilities, relaxation, creativity and many more. Apart from this, there are some internal factors also which motivate modern-day leisure travellers including extrinsic motivation in this leisure travellers get motivated through external factors like money as well as the need to feel competent on the basis of expenditure and performance. Along with this, there are several more factors included within this such as market, culture or social class, family and age, place of origin etc.

Even for those unwilling to get on truly budget leisure travel, there are many ways to limit costs. Popular leisure travel destinations will often see a wide swing in prices among hotels, restaurants, travel, and activities, depending on the season. Locations in the Caribbean or Mediterranean, for example, might be twice as expensive during winter, as millions of visitors from Europe and the United States try to escape cold weather (Hudson and et. Al., 2018). Thus in simple term it can be said that leisure travelling is not much expensive because people travel to come out of their busy schedule so they don't spend much money on travelling. Because their main motive behind travelling is to fresh up their mind not on getting a luxury life. Along with this they come up with some business leads while travelling which day can generate as business client after finishing their trip.

A hotel’s business mix is generally comprised of different segment such as business as well as leisure travellers. Both of these segments of travellers totally different as they have distinct wants needs as well as travelling patterns. Foreign Hotel it is important to understand business mix of leisure and business Travellers because it may result in their success if services provided as per their preference stop there is wide difference between both of them let's discuss it. For business travellers location is key as they schedule and also call meetings, presentations etc.. For respective travellers location of the hotel is one of the top priorities. Their demand in terms of hotel location is that which will be close to their conference or convention venue because it will help them reach at meeting point within a short time duration. It is important for hotels which are close to convention centres as well as other meeting areas to put some significant emphasis on their location for drawing business travellers to their hotel (Wang and et. Al., 2020). Along with this, business travellers remain connected continuously as they use mobile phones as well as other devices to remain connected with their clients and other colleagues on their business trips. In addition to this they access their emails, join video meeting and also open large file attachments quickly and efficiently is extremely important to the business traveller segment. For business travellers hotel which don’t offer fast WiFi or any other internet access is not ideal place. As travellers are going WiFi and internet access is the first requirement with prime location. Because of higher frequency of travel and fewer time spent on the booking method, business travellers have a better tendency to stay with sure hotels that meet their criteria compared to leisure travellers. From the hotel loyalty program, 65% of respective travellers belong which has been found out through a Google survey. Providing a good hotel loyalty program offers loyal guests special offers, free services, free upgrades and so on. This will result in returning business travellers to hotel for their another business trip.

On the other hand, Leisure travellers are more price sensitive compared to business travellers because they spend more money on travelling and leisure travellers tense to be price sensitive. As they are the travellers who spend their lots of time on the siding the hotel which is more suitable for them as well as less expensive. In simple terms, it can be said that find the best out of the available. In relation to the hotels providing booking tools which help leisure travellers to search the hotels which are in their budget with all facilities. Thus, they are the ones who don’t believe in spending much money on travelling (Patterson, 2018). In addition to this leisure Travellers are those who strongly believe in reviews and Recommendations while deciding place to stay for the concert to their family, friends as well as recommended online reviews. Ware is business Travellers only on company recommendation and online review. After going to the Google Traveller study it has been identified that 82% of leisure travellers rely on reviews in comparison to 77% of business travellers. In this, hotels remove large amounts of negative reviews because they have a negative impact on brand value within the market area. In addition to this, leisure travellers are the ones who always look for ways which help improve the overall travelling experience (Lindquist, 2018). In comparison business travellers, are more drawn to hotel packages. Equipped with the mentality of getting a good vacation expertise, the bulk of leisure travellers are trying to find edifices that give them with incentives to remain their than the other hotel. There are many totally different packages that hoteliers will produce for guests, like delivering a package that's related to a big event within the town. The edifice also can supply walking tours round the hottest holidaymaker destinations within the space, itineraries for family fun as well as romantic getaways, and far a lot of. This is often the chance for hoteliers to induce artistic, do their analysis on the foremost outstanding demand generators in their space, and utilize this valuable data to extend the amount of guests to the edifice through packages.

Apart from this, leisure travellers desire extra on-site hotel facilities which simply means that they have greater appreciation for extra frills which generally hotel offer to their guests (Banki and et. Al., 2018). For instance, an hotel offers pool facilities to their guest, fitness area as GYM, restaurant services as well as for leisure travellers bonus points are also available. Hotels which are offering extra facilities as well as amenities which are directly appealing to leisure travellers in comparison of hotel which are not offering these extra benefits. Thus, for a hotel, it is necessary to highlight their extra facilities when they are completely comprised of leisure travellers because it will help them in attracting more guests.

So, for a successful business, it is essential to understand customer’s needs as well as wants (Adam, 2019). It is not enough but hotels have to understand the difference between business as well as leisure travellers because it will help them in serving their customers in a more effective manner as per the requirements. Nowadays leisure travellers are increasing day by day because the business environment is wide an competitive because of that work of people is increasing day by day. Thus, on weekend people usually love to travel for getting out of their hectic schedule as well as for relaxation also. This results in increasing the business of hotels and other hospitality sector organisations. In a deep manner, it has been also found that respective travellers also increase business for several people and help in the development of the economy in an indirect manner. Thus, for an hotel it is necessary to highlight there extra facilities when they are completely comprised of leisure travellers because it will help them in attracting more guest.

Also Read - What Can Students Learn from Traveling?

CONCLUSION

From about discussion, it has been summarised that traveling is increasing day by day as it become main business for several peoples. That has been already discussed that there are different type of travellers out of which leisure travellers is also a part of travelling industry. They are the one who drives to come out of their busy schedule I want to relax from their day-to-day activity. The main reason behind the increasing leisure traveling is business environment is increasing and peoples workers work are also getting enhance which results in a hectic schedule for them. Apart from this, there is a wide difference between business travellers and leisure travellers. But they both are playing important role within hospitality industry as well as have their wide contribution.

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