Effectiveness of Consumer Experience and Destination Loyalty in Tourist Site

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  • Level: High school
  • Pages: 70 / Words 17546
  • Paper Type: Assignment
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Question :

There are the following questions that help in meeting the requirement of the given brief.

  • Introduction about the given topic, background, and the objectives of the research project.
  • Give a literature review of framed objectives and questions of the research project.
  • State methodology in order to define the planning designing and the conduct of the research project.
  • Evaluate the overall research & findings with the help of the given data.
Answer :


Background of Study

Travel and tourism industry have created boon in economic development of countries. The industry emerged as market boosted for economic development and job creation, improvement in standard of living, etc. It is the most valuable approach of flaunting beauty of domestic countries to travellers in own unique way (Allameh and, 2015). Customer experience is the crucial part of growth of tourism and travel industry because, travellers are the assets of the country. Managing satisfactory customer experience is essential part for every business where focus of people is on ensuring positive experience and response of visitors. There are various techniques incorporated by business for determining experience of customer towards services, like pre and post service feedback. It is follow-up technique which helps the company in deriving individual interest in services which have been experienced.

The present study is based on and attitude of domestic people, accommodation, hospitality, etc. In accordance with this, it can be said that for managing effective in experience of visitors in at tourist location it is important for the travel and hospitality industry.

Analysis of travel trends helps the scholar in outlining changing customer experience and needs of changes in travel and tourist sites to boost effectiveness in visitor’s loyalty. It is determined that consumer behaviour is the most preferable way of analysing tourist expectation from travelling country or particular tourist site. Tourist services and travellers experience is based on few common concepts that is technology, behaviour of tourism, attitude, perception, loyalty, trust and expectation (Jiang Ramkissoon and Mavondo, 2016). Analysis of tourist behaviour is necessary for determining individual destination loyalty in particular tourist site. Determination of tourist interest in particular destination helps the industry in country in deriving potentials of improvement and key strengths of business which needs to be stable in order to promote growth of travel and tourism

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