Travel and Tourism Industry Effective Factors of Global Destination


  • Unit No: 1
  • Level: High school
  • Pages: 9 / Words 2224
  • Paper Type: Assignment
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Question :

This assessment will cover certain demonstration which like:

  • What are the key milestones and development in travel and tourism?
  • Give the models in motivation and also the ways in which the customer decision-making is managed.
  • Give the effective factors of global destination for TUI.
Answer :
Organization Selected : TUI


Nowadays travel and tourism have become the most essential elements and trends which have a major impact on the minds of the customers (Ghorbani and et., al., 2019). This has become the culture for the people as it helps in improving the knowledge and curiosity of the people. The people take a break from their regular life and travel the world for some change. This report is based upon the TUI which is a travel and tourism company and its headquarters is in London. The assignment is totally emphasis on the changing trends in the industry. Along with this, it is crucial for the company to analyse the different elements which are essential for the company and to figure out the factors that affect the popularity of a range of global destinations.

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P1. Key Milestones in Development of The Travel and Tourism Industry in The Detail Manner

Milestones are considered as the journey which is analysed from the passage of time and includes different elements which occur as per the environment. Over the past decade, the travel and tourism companies have changed the way of doing business in the particular industry. In the early days, people used to travel from one place to another with the help of their animals as there were not many options available. But nowadays things have changed and people have various modes of transportation. The milestones in the context of the travel and tourism industry are explained down below:

Early 1600 Century

In this century people were travelling in search of food and having new places for a better life. There was no such purpose for travelling as there were fewer modes of transportation available. They usually have horses and other domestic animals which they use for travelling and for their convenience.

Early 1800 Century

The trend changed in this industry as people were travelling to visit new places for the purpose of jobs and other activities. There were no other such purposes as there was less transportation to carry the people. Hence people use boats to explore the world.

Early 1900 Century

This was considered the industrial age and the cars were made to take people from one destination to another. This made travelling more easy and more people were travelling for new opportunities present in the market.

21st Century

Nowadays travel has become an essential element for the people and it also become the status as well as pride for the people. The individual wants to travel for business as well as entertainment purposes. Here tourists use different modes of transportation such as aeroplanes and cars as convenient.

Different Sectors That Make the Tourism Sector

There are several various kinds of elements which usually help in completing the travel and tourism sector which are food, accommodation, transportation and entertainment. These all factors have become essential elements for the company. So in this case TUI should emphasise all these factors in order to provide quality services to the consumer.

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P2. Various Elements of The Travel and Tourism Industry

There are different elements which help in making decisions for the tourist whether to go or to take another destination (Harilal 2019). As per the industry, this is important for the people to choose the best possible outcomes which is essential to making effective decisions for the outcomes. Here are some of the elements which are essential for TUI to offer better services to users are explained down below:

Weather and Climate

People use to travel for the pleasant weather and climate to spend time. Sometimes individuals need to experience different climate weather which can be a factor for the individual to visit the place. So TUI should offer those packages of the country with pleasant weather environment.

Historical Places and Culture

This can be considered as one of the factors which should be considered as the important factor as some people are attracted towards the rich culture and history. This is essential for the tour and travel company to provide tours to those countries that have historical places such as Egypt and India.


P3. Determine The Different Factors That Affect Tourism Behaviour

In order to provide the best experience for the end user there are different kinds of factors which should be kept in mind for the better experience. Hence this creates the brand image as well as goodwill in the market which is important for the company to capture a larger market share. The travel company must study the respective factors which are explained down below:

Financial Budget

This is one of the important factors which affect the consumer before thinking of travelling. The budget decides the level of travelling as well as the accommodation which can be afforded the person. Even in a bad economy, people want to travel as they are fond of visiting new places. So a company like TUI management should have flexible budget options as per convenience and affordability.

Internet and Social Media

In today's modern world, it has been analysed that the internet has taken the world. The companies are offering different offers on airlines and other modes of transportation where people can avail the services with the help of technology. So it is very crucial for service providers to provide information on social media to reach at large number of the consumer base in a well-defined manner. For organisations like TUI, the company offer various aspects for the individual like individual can book tickets online as well as offline.

P4 Explain Models of Motivation and How They Influence The Consumer Decision Making Process

There are different models of motivation which influence the consumer decision-making process more effectively. Here the Maslow model of motivation can identify the decision-making of the consumer properly. This theory was given by Abraham Maslow to understand the motives behind the needs and wants of the customer in a well-defined manner. Here the consumer takes the decision which is essential for the company to understand the steps which are involved in it.

Physiological Needs

This is considered the first step in this structure where the individual needs the basic requirements for travelling. Basic needs such as food, water and shelter are the prime requirements for any traveller. So companies like TUI should offer this basic requirement for the customers to have a better experience while travelling.

Safety Needs

This is the next step where tourist wants safety as well as security while they are travelling from one place to another. The company can provide different services such as providing detailed information regarding the contact and other information for the security of the person.

Love and Belongingness Needs

This includes friends and family so the company should offer the services for the family as well. There can be different services which can be offered by the company such invitation of the extra people and birthday party for the family. This helps the individual to create goodwill and brand image in the market.

Esteem Needs

This stage includes the social status in the public as to maintain this reputation the individual focuses on travelling. Nowadays travelling has become as social symbol so people are travelling in order to stand in society. The employees and workers of the travel and tourism industry can satisfy this need with money and financial rewards because they provide signals of people's worth to the hotels.

Self Actualization

This is the last step which is related to the self desire and people want to travel for knowledge and experience. This is essential for the company to offer spiritual tours for the people as this is considered one of the most profitable markets.


P5. Recent and Emerging Patterns and Trends in The International Travel and Tourism Industry

There are different emerging trends and challenges which are faced by the company like travel and tourism which are explained down below in a detailed manner:

Recognition Technology

This is one of the most emerging technologies which include fingerprint recognition, facial recognition, retina scanning and various other biometric identifiers. The hotels have all these facilities which are essential to capture the large market share.

Virtual Reality

This kind of technology has exploded in recent years as this allows the travel and tourism sector to move people digitally and people can create the virtual reality for themselves. This affords hotels the opportunity to showcase their rooms, reception areas and even local tourist hotspots on their website, in order to encourage bookings.


The future is robotic as they are more efficient than humans. This has also changed the travel and tourism sector. For example, in Japan, there is a fully robotic restaurant to serve the food to the customers. Furthermore, travel agents are using robots for pre-screening, making waiting times more productive for customers.


P6. Factors That Affect The Popularity of a Range of Global Destinations

Here are some factors which directly impact the popularity of a range of international destinations briefly explained in brief:

Factor Which Effect The Popularity of Destination of America

Culture Factor

America has a rich culture but they have racial discrimination in society which has affected the popularity of visiting the country. As the people are conservative in nature the country has chosen because there are some problems such as religion and inequality are the major reasons which affect the popularity of travellers.

Economic Condition

When a country is undergoing economic turbulence and when people are facing unemployment issues, tourism is affected adversely by the tourists. In recent years there was a slowdown which prevented tourists from visiting the place.

Factor Which Effect The Popularity of Destination of DUBAI

Culture Factor

This is a country which has limited diversification towards its culture. As people are less open to society some people avoid visiting those places. There are some cultural barrier which reduces the number of tourists in the country.

Environment Condition

The environmental condition is harsh in Dubai and this can be the factor which affects the individual's to visit the country. There are also fewer transportation facilities available for the tourist which minimizes the visit.

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Factor Which Effect The Popularity of Destination in Egypt

Economical Factor

This is the prime factor as the economic condition of the country is not well as they are going through the recession so tourists avoid going there.

Historical Factor

Egypt is considered one of the most tourist places in the world and has more historic monuments. So people like to visit to gain experience about the culture and history.

Also read: Effectiveness of Consumer Experience and Destination Loyalty in Tourist Site


From the above discussion, it has been analysed that the travel and tourism industry is one of the most important for the economy as well as individuals as it provides wide growth opportunities and employment to the country. This is essential for the company to have new technology to provide better quality services to the consumer. Get more details of assignment help UK from our expert.


  • Ghorbani and et., al., 2019. Designing of smart tourism organization (STO) for tourism management: A case study of tourism organizations of South Khorasan province, Iran.Heliyon,5(6), p.e01850.
  • Harilal, V., Tichaawa, T.M. and Saarinen, J., 2019. “Development Without Policy”: Tourism Planning and Research Needs in Cameroon, Central Africa.Tourism Planning & Development,16(6), pp.696-705.
  • Kumar, A. and Passah, D.R.S., 2019. IT Enabled HR Practices in the Hospitality Industry in India. Available at SSRN 3316335.
  • Kyoung-Lee, K.I.M. and Byung-Ro, S.E.O., 2019. Developmental Strategies of the Promotion Policies in Medical Tourism Industry in South Korea: A 10-Year Study (2009–2018).Iranian Journal of Public Health,48(9), p.1607.
  • Spencer, A., 2019. Caribbean Tourism Public Perceptions and Social Realities. InTravel and Tourism in the Caribbean(pp. 73-93). Palgrave Macmillan, Cham.
  • Symes, C., 2019. Something to write home about a ‘textography’of contemporary postcards.Annals of Leisure Research, pp.1-19.
  • Zhou, Z., 2019. Strategic Analysis of the Contemporary Tour Operation Industry: Insights From Emerging Economic Jurisdictions. Handbook of Research on International Travel Agency and Tour Operation Management(pp. 144-165). IGI Global.
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