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Introducation

In today's market every business organization wants to enhance their profitability level in market. For attaining the same, company have to serve their quality products to its customers which directly impact on its performance level at market (McGrath, 2012). In this, firm use various new and innovative technologies to improve their quality of the products in market place. Along with this, Ozone Coffee Roasters deal in hospitality sectors in which they specialist in offering flavour coffee to its customers. In this they also offers breakfast, brunch, lunch, dinner and drinks to their customers. For enhancing profitability level, company improve product quality in which they easily invite larger number of customers towards it services.

1.1 Project proposal

Aims and objectives

Aims and objectives consider as an important part of whole business research project which define better guidance to researcher. With the help of this, hey easily attain positive outcomes in appropriate manner. In this the main aim of this research is To analyse the effectiveness of high quality products and its impact on developing organization profitability. A case study on Ozone Coffee Roasters (Rahim, 2017.). Along with this all the objectives also important for conducting an effective research in which manager attain better success at market place by delivering high quality of products to its customers. In this researcher made some main objectives as per its aims by which firm enhance their profitability level at market place. All these are as follows:

  • To determine the importance of quality products for enhancing profitability of the business organization.
  • To analyse those ways by which firm can measure their effectiveness.
  • To determine tools used by company for retaining loyal customers.

A timed research plan building in reviews of and possible amendments

For attaining better results, it is important for researcher to make an effective plan for setting all the activities within the particular time frame. With the help of this entire activities can be done in set time frame which helps in increasing effectiveness of the project. Along with this, manager of the project required to execute entire project activities in appropriate manner. It helps  in saving both time and cost as well (Aaker and Joachimsthaler, 2012). Mainly, researcher take approx 60 days to completing all the activities of the project which may increase the chances of increasing profitability level.  Thus all these helps in attaining positive outcomes as per setted time frame. It aid in making successful business project. Along with this, every research project having various risk factors in which it is important fir researcher to examine it effectively. For this, researcher formulate an effective document which may leads in reducing the negative impact of the risk in project which may leads in attaining positive outcomes. In context of  Ozone Coffee Roasters, they effectively analyse entire risk factors in order to established their positive brand image at market place. With the help of this they enhance their profitability level by attaining satisfaction level of the customers.

 Research Project

Timed Research Plan

Possible sources primary and secondary

The researcher has been use both primary and secondary methods for collecting as well as gathering relevant data which may leads in making final decision. Basically, collecting of data play vital role in in whole research (Kam Sing Wong and Tong, 2012). By using primary source, researcher easily gather data which  obtain form first hand. It includes observations, surveys, experiments, questionnaire and so on which may leads in collecting relevant data in order to take final decision. On the other side, secondary data also an effective method in which researcher also collect information which is collected as well as analysed by another one. It includes books, newspapers, magazines and so on. All these helps in gathering important as well as relevant information which help researcher to executing entire activities of the project in most effective manner. It also helps in understanding the customers perception towards the company its its services. By this firm improve their process and quality of products to enhance their profitability level at market place.

1.2 Carry out approved research project noting changes to plans following review

It is an effective section which is based on views and opinion of various author and specialist. With the help of this researcher easily attain positive outcomes and enhance the effectiveness of the project in an appropriate manner (Green and et. al., 2014). Along with this, researcher also draw a valid conclusion which may leads in maintaining overall performance level of the company. In this context, researcher use secondary resources in which they use sample size method to collect information form number of people. It helps in taking right decision in most effective manner.

To determine the importance of quality products for enhancing profitability of the business organization

Quality products and services are more important for every business organization to enhance their profitability level at market place. According to lan Linton, (2018), it is important for Ozone Coffee Roasters to manager their quality of the product because it helps in satisfying customers needs and wants in most effective manner by which firm boost up their sales. It directly contribute in enhancing profitability level by which firm build their positive brand image at market place. It also helps in meeting customers expectations, managing reputation managing cost by which they easily capture larger market share.

To analyse those ways by which firm can measure their effectiveness

For attaining better success, it is important for business organization to measure their overall effectiveness at market place in which they improve their profitability level. As per the Fowler, 2013 it is analysed that  Ozone Coffee Roasters have achieve sustain market share by selling the products and services. With the help of this company enhance their profitability level. In this company should provide better training and development programs to their workers so that they effectively serve their quality services by understanding their needs and wants in most effective manner. Along with this, company should determine market change in which company easily attain competitive advantage from its rivals.          

To determine tools used by company for retaining loyal customers

Retention of loyal customers is more important for business organization to attain better growth level at market place which helps in attaining larger market share in effective manner. According to the Santos-Vijande, 2012 It is examine that Ozone Coffee Roasters have to manage their product quality in order to retain their customers for long time period. For this, company use customers loyalty programs within their company to attain better retention of the customers which may leads in enhancing the overall performance level (Epstein and Buhovac,  2014). In this they should offer their variety of products and services to its customers as per their demands which my leads in attaining better success at market place.

2.1 Present, justify and evaluate their choice of method to present the findings and completed research project

Questionnaire

 

Q1) Does high quality products are beneficial for firms for retaining loyal customers?

Frequency

Yes

25

No

5

Q2) What are to tools used by firms for enhancing their profitability indexes?

Frequency

High quality products and services

17

Friendly environment

5

Gift vouchers an discounts

8

Q3) What are the major products which are offered by  Ozone Coffee Roasters?

Frequency

Flavoured Coffee

15

Ice cream

6

Chocolates

6

Sweets

3

Q 4) Provide recommendations by which Ozone Coffee Roasters can enhance their profitability level.

 

Theme 1: High quality products are beneficial for business.

 Effect of High quality products

Interpretation: From the above mentioned graph it can be concluded that it is important for  Ozone Coffee Roasters to offer high quality services to its customers which is more beneficial for company to enhance their positive brand image at market place.

Theme 2: Tools used by company to enhance their profitability.

 Tools used for profitability

Interpretation: As per above graph it can be summarised that,  Ozone Coffee Roasters serve their high quality services to its customers in which they easily enhance their profitability level. In this 17 respondents are agree with this statement by which firm improve their performance level.

Theme 3: Products are offered by Ozone Coffee Roasters.

 Products Offered by Ozone Coffee Roasters

Interpretation: From the above mentioned graph, it can be concluded that 15 people are said that Ozone Coffee Roasters offer Flavoured Coffee to their customers as per their demands. By this company easily enhance their profitability level at market place and at the same time also capture lager market share form its rivals.

3.1 Evaluate:

Strengths and limitations of the project’s subject

The main strength of this project is that company offer high quality products and services to its customers (Jiang and et. al., 2012). By which they easily enhance their profitability level at market place. On the other side, some time their products price is very high due their high quality. This will reduce number of customers towards the company.

The extent to which the project met its aims and objectives

The main aim of project was  to analyse the effectiveness of high quality products and its impact on developing organization profitability. This will helps in increasing their effectiveness at market place. As per this all the objectives has been made which aid in increasing profitability level of the company at market place (Chang and Taylor, 2016). All the objectives can be met by serving high quality products and services to its target customers as per their needs. With the help of this company easily capture larger market share form its rivals.

The plan and impact of their reviews of the plan

The main plan as developed in which activities were executed and according to which the operation of coffee shop were performed. The questionnaire were fill by customers know their improvements which can be determined (Why Is Quality Important for a Business?. 2018). As per all these customers review company modify their services and produce high quality products to their customers as per their needs. With the help of this company enhance their profitability level in most effective manner. It directly contribute in enhancing positive brand image at market place.

The presentation of findings and conclusions

From he above mentioned research it can be concluded that, every business wants to enhance their profitability level at market place in which they have to serve their variety of products with high quality to its customers. With the help of this they  enhance retention of the customers and profitability level as well. Along with this, firm is responsible for serving high quality of products at affordable cost for boost up overall sales.

 

References

  • McGrath, M. E., 2012. Setting the PACE in product development. Routledge.
  • Aaker, D. A. and Joachimsthaler, E., 2012. Brand leadership. Simon and Schuster.
  • Kam Sing Wong, S. and Tong, C., 2012. The influence of market orientation on new product success. European Journal of Innovation Management. 15(1). pp.99-121.
  • Santos-Vijande, M. L., and et. al., 2012. How organizational learning affects a firm's flexibility, competitive strategy, and performance. Journal of Business Research. 65(8). pp.1079-1089.
  • Fowler, A. ed., 2013. Striking a balance: A guide to enhancing the effectiveness of non-governmental organisations in international development. Routledge.
  • West, M. A., 2012. Effective teamwork: Practical lessons from organizational research. John Wiley & Sons.
  • Green Jr, and et. al., 2014. Total JIT (T-JIT) and its impact on supply chain competency and organizational performance. International Journal of Production Economics. 147. pp.125-135.
  • Rahim, M. A., 2017. Managing conflict in organizations. Routledge.
  • Jiang, K., and et. al., 2012. How does human resource management influence organizational outcomes? A meta-analytic investigation of mediating mechanisms. Academy of management Journal. 55(6). pp.1264-1294.
  • Chang, W. and Taylor, S.A., 2016. The effectiveness of customer participation in new product development: A meta-analysis. Journal of Marketing. 80(1). pp.47-64.
  • Epstein, M. J. and Buhovac, A. R., 2014. Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts. Berrett-Koehler Publishers.

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