CompanyChapter 1: Introduction
1.1 Overview
In today's scenario, firms are generally conducting research before making any type of step in the organization. Moreover, making a proper decision and strategy thus helps in attaining the goals and objectives in the right context. Normally, it was required to gather information related to the use of digital technology in small companies (Di Pietro, Di Virgilio and Pantano, 2012). Hence, many entity looks forward to expanding their business in a competitive market and thus they are using digital technology to have a better working in order to accomplish higher profits too. Even though, Natural Window Ltd is a company that can enhance its business with the use of digital technology and can attain higher profit and productivity as well. With the use of technology, they can also reach a large population and can attract them in the right way too.
1.2 Background
Research is that which mainly obtains the needed information in a better manner so that effective strategies and decisions can be taken so that the company can attain their goals and objectives in the right context. However, research was done to gather information related to the implication digital technology is having on small firms and their impact on customers too. Effective research can help the company to earn higher profits as well. Proper technology with research gives firms the right context to work even in a smoother way too. Natural Window conducts research to gather information related to competitors and whether customers are satisfied with their services and products need to change working conditions as well (Dickinson, and et. al., 2014). The research was also done by the early established companies as well but the method they chose to conduct, it was a traditional method which helped them to collect information and data.
1.3 Significance
The main objective of the research is to gather information related to customer satisfaction with the products and services of Natural Window. For their satisfaction company has brought many innovations and creativity in their product in the right context too. Even though, using technology to produce products in an effective way is that which helps in satisfying them in a proper manner as well. There are various implications of digital technology on small business enterprises and thus firms also look forward to enhancing their performance so that they can achieve their targets in a better way. Huge competition in the market always affects the company in a great manner, hence research with the use of digital technology can help them to make better decisions and strategies in the proper way too.
1.4 Aims and Objectives
Aim: “ The implication of digital technology on Natural Window Ltd.
Objective:
- To determine the need of digital technology in organization.
- To determine the change in performance of a firm by using advanced technology.
- To explore range of advanced applications in firm operation.
1.5 Research questions
- What is the requirement of digital technology in the organization?
- What type of changes are there in company performance with the use of digital technology?
- What is the range of advanced applications in firm operation?
1.6 Time Schedule
It is that which does help in completing the project on time and even company also accomplish their target. Time schedule is such it helps to know what activity or task has to be completed in what time period. Normally, it consists of various things as it shows the starting and end date of the project including required terms and conditions too (Egger, 2013). Hence, the manager is that who divides the various tasks in the department so that effective working can be there and the importance of the project with its objective which has to be attained. This time schedule is such which has various benefits like communication, time management, coordination and understanding all these can be attained in a better and proper way too which can help in having the right context of working.
Chapter 2: Literature Review
2.1 Requirement of digital technology in organization
Digital technology is useful for organisations because it will help in maintaining and managing all business operations in a better manner. It also assists in increasing the productivity and profitability of the firm. There are various points which are described as follows: Increasing productivity– With the use of digital technology, an organisation can increase their productivity in a better manner. It will assist in making and developing strategies that can maximising the productivity. Overall business efficiency– Business regulate and operate more efficiency while they are using or adopting technology in the correct manner. Therefore, digital technology make it easy for customized the documents such as contract templates and user agreements. Along with this, communication is the instant with email and the ability to send documents back and forth during negotiation. By adopting the latest techniques and methods, customers are easily attracted towards company products and services in a better manner. With the use of digitalisation, customers are becoming more aware of the latest products and also get accurate information at any time.
Automation of operations– There are different which have different requirements. A business can modify the procedure, so it can direct the financial and labour resources in better manner. Automation can occurs in different areas such as keep touch with customers, tracking collection for transportation, delivery the specific products to the desired customers. Most of the companies are provide training and development program which is based on automation and organisation educational centres which make it easier for staff members to learn new information and also expand the employees skills or knowledge while using digital technology.
Business security– In current time period, information security is seen as big issue. Therefore, hackers and thieves steal the customers personal details and information organisation proprietary information on daily basis, but technology can protect the information or data of the company in proper manner. In contrary to such Hojeghan and Esfangareh, 2011 says that, Digital technology nowadays is considered as important aspect of company which does help firm to have smooth functioning of work and leads to attain the higher income and profitability as well. Digital technology is thus required in entity as this help in enhancing the performance of company and also convert their working into accomplishing higher profit as well. Use of technology in firm is also done to innovate and bring newness in product and services in better manner as well.
2.2 Change in company performance with use of digital technology
Natural Window Ltd is the company who manufacture doors and windows for various homes according to the requirement of customers in great manner too. They eventually found that customer requires something new in their product and services. Although for this they used digital technology which has helped them to manufacture the product as like they want to produce and make customer happy with their product and services in better manner as well. Even though many changes are there in the performance of company like effective working can be there and productivity can also increased and gain the goodwill as well. Some of these things are there which can be achieved by using digital technology on grea
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