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Strategic quality and system management refers to an area of management in which an organisation's quality management operations are systematically and strategically linked with strategy formation, in order to gain competitive advantages and enhance performance of organisation. Managerial personnel engaged in strategic quality and system management always tries to frame a strategy while emphasising on total quality management (Goetsch and Davis, 2014). This report exhibits approaches of quality management and performance evaluation, role of quality management and administrative systems, importance of continuous improvement and difference between compliance and ownership based approaches of quality management in the context of Airdri. It is a medium sized manufacturing company engaged in manufacturing of hand dryers. This report also explains how quality management supports performance, how advantages of adopting a holistic approach of quality management and role of administrators in supporting management of quality.


1. Main approaches of quality management:

Quality management includes set of activities and task related to maintenance of a desired level of excellence. It assists organizations to improve and standardised their internal activities and processes and to build an environment to provide quality products and consumer satisfaction (Kneese, 2013). Following are the major approaches of quality management the context of Airdri, as follows:

  • Continuous Improvement: This approach emphasises on ongoing or continuous improvement in processes and activities related to all products or services in order to achieve standard quality.
  • Quality at the source: Under this approach responsibility of concerned employee or worker is fixed by management in Airdri to enhance quality of process, activity, product or services.
  • Six Sigma: It is a technical approach used by management to improve processes or activities of Airdri. Under six sigma a process is established by management in which 99.999966% of all opportunities to construct some feature of a part are statistically expected to be free of defects.
  • Lean manufacturing: It is a standardised method for minimising or optimising waste or obsoleted activities in an organisation in order to enhance productivity and quality. In this approach non value added activities are identified by management to eliminate them systematically in selected company.
  • Just-in-time:It is an approach for quality management in which order of raw-material and other goods are placed as per requirements in order to enhance efficiency and to reduce waste or closing inventory. This method requires producers like Airdri to forecast demand in order to reduce inventory cost (Laudon and Laudon, 2016).
  • Process improvement:In this approach major steps are taken by management towards improvement of overall process to maintain and improve quality in Airdri.

2. Benefits of continuous improvement for management:

Continuous improvement includes activities that are directly or indirectly associated with improvisation of tasks or activities for optimum utilisation of an organisation's resources. Following are the key benefits of ongoing or continuous improvement for Airdri, a