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In the modern era, tourism is one of the most potential and growing sectors of the world. Further, the sector has ample opportunities for businesses in order to grow and develop in an effective manner. It can be stated that there are many economic opportunities for a country where tourism is developed. It provides benefits such as higher employment, rising income and balance of payment in the country. In this report, Cola Beach of Goa, India has been selected in order to develop it as a sustainable tourism development. In addition to this, it explains different tourism stakeholders of a country and the way in which they are benefited from the planning of tourism development. Other than this, the report also explains the manner in which sustainable tourism can be developed in a country like India.
Stakeholders can be defined as those individuals or enterprise which directly or indirectly gets affected by the activities and operations of a business. Further, with respect to tourism, these are those people which have direct and indirect impact on tourism activities. Some of the important tourism stakeholders are government of country, local people, private enterprise and suppliers. India is one of the most developing nations of the world which has ample opportunities to develop tourism. In addition to this, the country has many tourist destinations and as per the data of World Bank 2014, there were more than 69, 00,000 tourists visited the country. The planning of tourism development will lead to many benefits to the above stated stakeholders. Further, the people in country will get employment opportunities which will help them to increase their income level along with the standard of living. It can be also stated that the benefits of making society as a part of planning process will lead to social acceptability, greater project sustainability and better mobilization of resources. On the other hand, the major benefits which tourism developed will have is that the government of country will be able to deliver better infrastructure and facilities.
Public private partnership can be defined as the integration of private enterprise and public institutes in order to achieve some common goals and objectives. Further, main advantage of such type of partnership is that the risk and resources are shared which helps in making the best utilization of available resources in order to achieve the objectives. Goa is one of the most popular tourist destinations of India. The destination consists of beautiful beaches and historical places which attracts people from all over the world. Therefore, one of its unpopular places is Cola Beach which can be developed as a sustainable tourism destination with the help of public and private partnership. The advantage of having such kind of partnership is that the available resources which will be shared and the outcomes will be more satisfactory. Further, it will also result in better management and allocation of resources. In addition to this, the financial resources required for the development can be made easily available with the help of private enterprise. On the other hand, partnership will have some disadvantage such as it will focus on economic benefits regarding development of Goa as a sustainable tourism destination. It has been observed that the social and environmental aspects are not taken into account when public and private businesses integrate.
Analysis of existing situation
The first step of tourism development process is analysis of existing situation of destination. With respect to this, one has to determine the current plans and policies which have been imposed along with the identification of current tourism related activities and programs.
In- depth research
After doing analysis of existing situation, the development process begins with carrying out the research regarding market and resources. Further, based on this research, plans and activities are developed to attract more tourists. Other than this, the potential of markets is identified so that a master plan can be created to develop the destination.
Developing action plan and strategies
This is the last step in tourism development process. In addition to this, based upon the market and resources, research an action plan and strategies is made to develop the tourist de
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