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Travel & Tourism Assignment

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INTRODUCTION

The hospitality industry and its services are increasing at a very fast pace as the occurrence of trips holidays, sports events, and business meetings has increased. the hospitality industry in the tourism industry provides transport, proper accommodation services and transport facilities or provides food facilities and proper relaxation to customers.  PKF Hotelexperts provides consultancy services for customers along with PFK Hotelexeprts financial services for marketing (Vanhove, 2017).  They also consult people for holidays and travel tours.

This report is about the relationship between hospitality and travel tourism services which is provided by travel companies. It also includes implications of integration in the hospitality industry that has affected the hospitality business. The article includes how all the decisions are targeted to the market requirements of operational business and organizational structure in relation to human resource allocation. It also refers to stages of structure development, design, and operation. 

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Task 1

1.1 Interrelationships between hospitality and wider travel and tourism business:

The hospitality industry plays an important role in the tourism industry. The tourism industry is based on people services like entertainment service, food and transport services. It also provides accommodation services. The interlinking of hospitality services and travel and tourism business is indicated by holiday packages that people enjoy with their families and the hospitality industry provides hotels and restaurant services including transport and proper food service. Travel and tourism companies also include they are being provide at a valuable price service which helps to attract their customers and also please their customers to visit them. Some facilities like pubs, discos, theme parties, and dinner services are interlinked (Smith and Puczkó, 2014). Similarities in hospitality industries between tour and travel industry are that they both provide quality service to customers like accommodation, food, transport, high-class hotels, restaurants, bars, discos etc. They have the ability to attract visitors by offering a place which is unique and lovable or any visitors (Leung,.et.al,. 2015). The tourism industry provides for their customer great facilities for example- travel and tourism companies provide students with adventure tours and they provide first students with transport services like bus, train, flight or car service then they drop to student at a hotel destination and provide food and bath facilities, after that they planned for tour destination then the travel company provide car and bus for student to go for tour destination and they also provide sneaks for the student, after that they organize parties for students to feeling relax and feel better.

Tourism mainly focuses on adventure tours that are organized for the younger generation especially students which studies subjects on nature. When it comes to hospitality the difference is the warm treatment of the local area that visitors visit many tour companies provide the finest facilities and best quality service for customers according to customer satisfaction. The company offers high r to lower-price packages afforded by any customer they also present offers price packages that depend on the occasion.  The organization provides a quality environment to the customers so that they can feel at home and want to visit again. It also provides budgetary service to its customers to suit their customer's needs. Companies are classified on the services according to the budget of customers like 3 or 4, 5, or 7 stars, which are suitable to customers. The focus of the company is to provide quality services according to customers' demands and satisfaction (Bowie,.et.al, 2016).

 Relation between hospitality and tourism, hospitality is a core part of tourism it includes accommodation services and transport services and hospitality provides food, party and other entertainment service. They are both interlinked and they both provide customers with satisfaction services. Like other companies for example- Tour company leading International platform services and Marge with airlines services. The tour company offers various services and offers like food, travel packages, transport, proper accommodation service high-class hotels, and yes airline service.  The company leading business in many countries and this company's aim is provided to customers with the best quality service in the best place so customers try to visit again and promotion for the company. The tour company also adopts hospitality services in their company. The company's hospitality service provides the best catering service to customers by taking contracts and the best quality food to the customer (Horner and Swarbrooke, 2016). Tour company wants to achieve more revenue organizations provide additional to customers like telephone service, free internet service, car service and laundry service, those are services provided by the company free of cost, so customers attract those services and come back again to visit the company services. Many tourists do not enjoy company holiday packages due to a lack of resources and lack of entertainment facilities. However, the Tour company take care of those things, they trying to increase their entertainment facilities, and customers' relaxation facilities (Minazzi, 2015).

In these services, some companies forget to maintain the safety of people and avoid customer security. This industry tries to maintain the entire customer's security. They provide customers with policies that include customers' insurance for their plane travel.

hotel industry supplies service to the tourism industry, the hotel industry provides a safe environment for customers. They ensure services are suitable for specific persons.

The tourism industry is most famous in the UK and together with hospitality it includes the gaming sector which makes up a significant part of the company. It is facing many challenges and focuses on solving them. Without the hospitality industry, the tourism sector has large gaps meaning there are no facilities included. 

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TASK 2

2.1 Implications of integration to the hospitality industry:

Integration helps to work together and share resources and customers. Hospitality industry manages intergeneration of all the resources horizontally and vertically.  Companies share their work as well as their financial problems and their personal details about the company and try to achieve their common goals. Both use common techniques and technologies, they also try to find their weakness and strengths and achieve goals. Sometimes tourism companies offer hospitality industries the facilities to provide to customers, The hospitality industry adopts those responsibilities which are given by tourism companies, they are fully satisfied for them, and they maintain all responsibilities.  In together work one handled all transport service or accommodation service and one handled food and catering service they both handled responsibilities and did good work. Examples of the hospitality industry like hotels, restaurants, travel companies and bars, pubs etc. They both help together (Sharpley and Telfer, 2015).

 The process of integration makes a profit for the organization. With the Integration strategy, an organization in the hospitality business can extend their products which are related to other businesses. They promote their business together and distribute profit and loss between both. It is of two types:

  • Horizontal integration- It refers to different departments working together within one main management. This means different departments play roles in hospitality but main management covers all the functionality of the business. The main role of horizontal integration is a merger of most of the companies at the same stage of production and in different companies, horizontal integration is when the production and companies are merged so competitors are also merged. Same competitors and same companies. All things are merged together (Eugenio-Martin and Inchausti-Sintes, 2016.). Some companies merge together and earn profit together also
  • Vertical integration- It refers to the merger of companies in different production and different stages or distribution in the same company. It simply refers to companies working together and they distribute their products, and profit loss in the same companies. It includes various companies expanding their business into different stages and different operations on the same platforms. For example - Thomas cook organizes tours for students but they adopt resources from other companies. Vertical integration can help companies to reduce cost and their productivity. They try to improve their transportation expense and reduce turnaround Some time is effective for the company and some time not because they adopt multiple services and fulfil them.
  • Implication of integration in hospitality- some companies in the hospitality industry use horizontal integration, they merge businesses and work together and distribute all the things accordingly. Here an organization combines their services in a similar industry and increases their growth. In horizontal integration, various define their financial problems and demands and work together they try to develop new technologies and new products for companies and achieve goals together (Han and Hyun, 2015).     

2.2 Integration has affected a hospitality business:

It combines the core competencies of two organizations that would attract the customer. Integration gives high rewards to any organization. It focuses on a resource which helps in increasing business in the hospitality industry (Kim, et.al, 2015).  Integration makes business more successful and growing.

There are the following points which impact on hospitality business:

  • Cost integration- Vertical and horizontal integration are defined as investing a lot of money in their business because two companies work together to acquire more resources and more services. Such an investment gives quality services and has a lot of advantages as well.
  • Technology- Technologie integration can affect hospitality services. Nowadays many technologies are used in different organizations. Build to the latest technologies and products. For example, two companies work together and they make products according to the latest technologies they lot of money to buy them and make them.
  • Lack of knowledge- Here some companies have no knowledge to start a combined business. Therefore, a company changes their market strategies and develops new ones. Companies handling new customers have no knowledge about their work. Companies face new challenges in their fields. They try to get customers' reactions and fulfil their needs. This lack of knowledge makes unsuccessful integration and reduces the merge process.
  • Globalization- globalization helps an organization's suppliers to sell their products on international platforms which leads to increasing their business continuously They develop their business on an international scale and make growth of the business. It simply refers to people in the world interacting and integrating with many things which helps to develop the global economy in a big platform.
  • Quality- integration is also affecting the quality of service in a negative or positive manner. Quality integration means that there is no guarantee after companies merge. The service which they provide is good or bad. Quality depends on an organization's mutual relationship and human resources between both organizations. Mutual relations and coordination in work are important for better quality services. In vertical integration, workers do not understand new strategies and techniques. The manager and other supervisors trying to define new quality services and services to work and then workers trying to implement new technologies in new products. For example- the human resource department checks all the services of workers which is proper in quality if they did wrong manager orders customers to implement new products into quality. If proper communication impacts workers. They understand all work and have done proper work.

 You can also read Implications Of Political Changes On Tourism of A Country

TASK 3

3.1 Project based on decisions linked to the target market

Hotel- It is a place where people stay and enjoy their holidays. Hotels provide 24-hour facilities for customers and they try to satisfy customers. It provides proper accommodation services with room division service. Its staff aim is to provide better services. Some people visit hotels for special purposes and some to spend their holidays. Many hospitality services provide good facilities and good staff. For example- Clientele Hotel in London provide quality services for people and proper room division service (Cook, et.al. 2014). Hotel management takes care of all the things related to customers' activities and their demands. Its front office department ensures customers check-in or checkout service. They also ensure food quality

Hotels have become a necessity to humans because every person travels from one country to another country and stays in hotels for business meetings or any other purpose. People also visit to enjoy parties on special occasions. Nowadays hotels provide many services like having rooms according to their price. All rooms have different prices and different facilities, high price rooms have high facilities and price rooms contain fewer facilities. Nowadays many people establish brand hotels and services like 2-star, 3-star, 4-star, 5-star, and 7-star hotels, they all are brand hotels and they are all established on big platforms, those Hotels give the highest facilities and also include a high range of rooms and food as well.

Mission - In Hospitality service, many hotels are increasing day by day. Thus people hotel staff's mission is to provide the best service to customers. So lower people also afford all the hotel facilities and accommodation services. Some hotels do not provide proper facilities for customers room service is not good, food is not so good etc. Those things are impact on hotel services and people do not visit to hotels. Some hotel missions offer restaurant service but their food is not good, some people provide free drinks to promote their hotel service. Its mission is to provide great service to customers. (Riley, 2014)

Improving hotel facilities to make decisions- The hotel department needs to improve their services like proper management, proper accommodation, for customers, each room for a bell person so they fulfil customers' demands easily, hotel staff need for proper cleaning of the garden area, public area and swimming pool as well, hotel supervisor ensure hotels food quality which provides to customers is good, they also ensure food taste, they provide entertainment services for customers and children, they have an attractive interior which attractive to customers also and they visit again to their hotels. Hotel management also provides transportation services to customers which pick up customers from the airport or other destinations and drop them off as well. Some hotels provide pubs, bars, night clubs in their hotels they provide free drinks at their parties, the aim of those parties is only to publicity of hotels and they also give discounts deals for customers attracted to hotels and visit again (Schuckert,.et.al, 2015).

3.2 A plan for a hospitality business which includes the operational requirements of the business:

In the hospitality business, operational requirements include various stages those are:

Development- In hospitality management, organisations focus on increasing their market rates, and making development easy:

  • Concept- The concept refers to hospitality business hotels are provide many facilities to fulfil customers' needs and their service. People mostly choose hotels for tours and enjoy holidays with their families.
  • Market research- According to market research thousands of people daily go for tours and holiday places they log times in hotels and enjoy their holidays, some people routinely go to hotels attend business meetings and do other work.
  • Location- Mainly hotels located in a city or outside also, the reason to locate in the city is some people leave in the city or work in the city and some people are going to spend quality time with their families apart from city hotel management established both sides hotels, in the city or along from city.
  • Scale- Hotels mainly target large-scale areas and they mainly provide accommodation services for their customers. Some people stay long in hotels and spend so much time in hotels.
  • Funding- Today many hotels opened on big platforms and many investors are investing their money for established hotels in the city area. Some off-hotel owners take loans for open hotels and some take the financial risk to open them to earn big profits.
  • Products and service- Hotels are fully provided with food and room service their service is as good as their hotel. Each service is time to time and time to provide.
  • Licensing- hotel owners take licenses for open hotels. For hotel entry, they want the customer's identity card or identity proof. For established hotels, they trying to focus on all legal formalities that are fulfilled by owners.

Design- Design defines the outlook of hotels. What is decoration decoration need or what kind of furniture is used to look attractive? Mostly interior design is helping to attract people. Mainly design refers to looking at the hotel their main entrance area or hall area and outlook as well.

  • Ambience

- According to hotel facilities they adopt luxurious services for people who are attracted and decoration is properly going to develop. The Interior must be based on the Morden generation.

  • Culture

- culture is the identification of hotels. Management needs to put full effort into developing a good culture. Hotel staff and other workers pretend customer to professional.

  • Brand

- Hotel staff uses all the things branded and highly classic they use all the furniture and interior branded and very expensive.

  • Interior

- Hotel interior looks attractive and classy because customers are attracted to their interior and visit again.

  • Exterior

The exterior is based on the interior they both design the interior decorated in the hotel and the exterior is decorated outside of the hotel.

  • Functional areas- Hotel functions area where all the functions are organised by hotel staff and their workers (Mohammed,.al. 2015).  Online booking and internet services are part of their functionality. 
  • Customer flows

- In hotels, many customers visit regularly for different purposes and different reasons. Some people visit to spend their holiday and some people visit to attend meetings and other purpose.

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  • Link to target market

- Hotels are directly linked to the market. All hotels have their own website so hotel management gives advertisements for hotels and people directly contact hotels.

  • Customers with individual needs

- Hotels fulfil each customer to their needs and each room has a personal bell person who is available 24 hours to fulfil customers' requirements.

  • Sustainability- hotels are introduced to customers for offers that are less price or big prices as well. Hotel management] from time to time provides offers which are in the discount range.
  • Operations- operations include the development part where hotel management creates planning for new facilities and services or new offers which are beneficial for customers and hotel as well.
  • Staffing by functional areas- Hotel management arranges all the staff according to all departments like the housekeeping department appointed for cleaning and providing proper room service, the receptionist takes all customers check-in or check-out service etc.
  • Specialist qualifications- Hotel staff appoint special qualification persons to special work like handling all worker's work and all the staff working skills.
  • Staffing issues related to seasonality

- Some hotel management faced staffing issues from the hotel department's side and they tried to reduce it any trying to solve all the problems with the staff and other workers.

  • Cultural diversity and ways to deal with conflicts

- Culture is dependent according to the population. The hotel staff handled all the customers professionally and well behaved with customers.

  • Recruitment policies and procedures

- Hotels management provides details for new staff and they also provide police service. They recruit those persons who are fully eligible for the position which is given by management.

  • Compliance with legislation- The hotel department follows the protocol which is each hotel has a legal licence from the government. Without a licence for hotel management open hotel, governments will be Ben their hotels (Nieves and Segarra-Ciprés, 2015).
  • Promotional activities- Hotel staff mainly do promotion activities, they organize parties for entertainment and they also organize cultural programs to promote their hotel.
  • Pricing- hotel management gives pricing services which are afforded by lower people and higher people. They room according to price. They also provide each room and each staff for better pricing policies.

CONCLUSION

The above report is based on two vital industrial sectors namely hospitality and travel and tourism. This laid down some very interesting facts about the integration of both sectors and demonstrated the way in which, one leads to serve the purpose of the other. It is divided into 3 main parts with the foremost part defining the role played by the hospitality industry within the industry of travel and tourism. Another section has defined the impact of such type of integration on the hospitality industry of the UK with a plan developed at the end specifying the growth of hospitality businesses with a realistic supposition

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REFERENCES

  • Vanhove, N., 2017. The Economics of Tourism Destinations: Theory and Practice. Routledge.
  • Smith, M. and Puczkó, L., 2014. Health, tourism and hospitality: Spas, wellness and medical travel. Routledge.
  • Leung, X.Y.,et.al., 2015. Internet marketing research in hospitality and tourism: a review and journal preferences. International Journal of Contemporary Hospitality Management.27(7). pp.1556-1572.
  • Bowie, D.,et.al., 2016. Hospitality marketing. Taylor & Francis.
  • Minazzi, R., 2015. Social media marketing in tourism and hospitality. Heidelberg: Springer.
  • Horner, S. and Swarbrooke, J., 2016. Consumer behaviour in tourism. Routledge.
  • Sharpley, R. and Telfer, D.J., 2015. Tourism and development in the developing world. Routledge.
  • Eugenio-Martin, J.L. and Inchausti-Sintes, F., 2016. Low-cost travel and tourism expenditures. Annals of Tourism Research. 57pp.140-159.
  • Han, H. and Hyun, S.S., 2015. Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness. Tourism Management. 46. pp.20-29.
  • Cook, R.A.,et.al., 2014. Tourism: the business of hospitality and travel. Boston, MA: Pearson.
  • Kim, M.,et.al., 2015. Relationships among customer satisfaction, delight, and loyalty in the hospitality industry. Journal of Hospitality & Tourism Research. 39(2) pp.170-197.
  • Riley, M., 2014. Human resource management in the hospitality and tourism industry. Routledge.
  • Schuckert, M.,et.al., 2015. Hospitality and tourism online reviews: Recent trends and future directions. Journal of Travel & Tourism Marketing.32(5). pp.608-621.
  • Mohammed, I., et.al., 2015. The contributions of economics to hospitality literature: A content analysis of hospitality and tourism journals. International Journal of Hospitality Management.44. pp.99-110.
  • Nieves, J. and Segarra-Ciprés, M., 2015. Management innovation in the hotel industry. Tourism Management, 46, pp.51-58.
  • Rahimi, R. and Kozak, M., 2017. Impact of customer relationship management on customer satisfaction: The case of a budget hotel chain. Journal of Travel & Tourism Marketing. 34(1). pp.40-51.
 

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