Advertising and Promotion In Business


  • Unit No:
  • Level: Undergraduate/College
  • Pages: 17 / Words 4131
  • Paper Type: Assignment
  • Course Code:
  • Downloads: 4766


A business firm needs the assistance of promotion and advertisement in order to meet desired aims and objectives. In addition, an organization can draw the attention of their customers through effective promotion and advertisement and a firm subsequently creates mind pressure on customer purchase behaviour by effective promotion and advertisement. On the other hand, an organization needs to make the customers aware of the advantages and benefits of its products through attractive promotion and advertisement activities. Along with that, the scope of marketing communication, promotion regulation, the impact of ICT on current trends, branding, below-the-line techniques and a budget for integrated promotional strategy will be explained and discussed in this assessment. Moreover, a suitable suggestion also will be provided for the future growth of an organization through promotion and advertisement strategies. Moreover, this paper is based on advertising and promotional activities of one smartphone as a technology segment of IDEAL HOME SHOW which will come to Olympia London in the summer (2017) (Lin, 2013).        

Task 1 

Understand the organizational purpose of business


There are various types of forms of communication process which are applicable in the segment of promotions and advertising. On the other hand, the management needs to answer the queries and questions of the prospects of products or services in the process of communication. In addition, the communication process includes nine elements such as sender, message, receiver, media, response, feedback, noise, decoding and encoding. In the scenario, British Home Show will be returning to Olympia London from 29th March to 9th April 2017. Along with that, all elements of the communication process model are working perfectly as per the case scenario. IDEAL HOME SHOW is also sending messages and invitations to their prospects, and they can be considered as the sender. In another sense, IDEAL HOME SHOW encoded a message 'From kitchens and basements to bedrooms and bathrooms, gardens and the latest high-tech gadgets, fixtures and fittings to fine food, to fashion gifts and beauty, you'll find it all under one roof at this award-winning show' is their tagline(Ellis, 2002). The message of the home show is clear and simple. The communication channels mainly used by IDEAL HOME SHOW are the internet, official website, tradeshow, newspaper, external billboards and telesales campaign. All these elements are considered as media elements. Besides that, viewers are called as a decoder of the message. Thus, the customers are the receiver of the message. According to feedback, the home show was perceived to an overemphasis on the quality of the products or services. Unplanned distortions enhance noise which leads to misinterpretation of the brand message by prospects. In other words, due to the push performance factor, the brand message becomes inhumane to prospects of IDEAL HOME SHOW and causes unwanted errors in the communication process. Moreover, IDEAL HOME SHOW has a dynamic communication process which includes customer promotion packages, home interior design and a branded entertainment strategy (Webb and Dickinson, 2012).

Need to Consult Directly With Our Experts?

Contact Us


Some firms assist other businesses in carrying out their promotional activities which are called advertising and promotional industry. Nowadays, every organization prefer to assign the work to the advertising and promotion industry rather than do it by themselves. Advertisement and promotional activities are significant to every business; the firms wisely select an advertisement and promotional industry(Griffiths, 2006). While selecting the appropriate advertising industry some major core factors needed to be considered which are discussed below:

Goodwill: the advertisement industry requires a reputation to attract other companies. In other words, ad agencies need an adequate amount of goodwill as new ad agencies are not preferable. Be that as it may, major companies like IDEAL HOME SHOW preferred to be safe rather than sorry.   &n

Download Full Sample
Cite This Work To export references to this Sample, select the desired referencing style below:
Assignment Desk.(2024) Advertising and Promotion In Business Retrieved from:
Copy to Clipboard
Copy to Clipboard
Assignment Desk (2024) Advertising and Promotion In Business[Online]. Retrieved from:
Copy to Clipboard
Assignment Desk Advertising and Promotion In Business. (Assignment Desk, 2024)
Copy to Clipboard
Assignment Desk Advertising and Promotion In Business. [Internet]. Assignment Desk.(2024), Retrieved from:
Copy to Clipboard
Struggling with writing assignments? Take our academic writing services to resolve your problems. We not only provide online assignment help but also various other services like thesis, dissertation, and essay writing services. If you have any doubts about our experts, then we suggest you check our “Samples” before seeking dissertation help from us. Our experts can ease the complexity of your work. All you have to do is ask, “Can you do my assignment?”
Boost Grades & Leave Stress

Share Your Requirements Now for Customized Solutions.

Lowest Price

    Delivered on-time or your money back

    100+ Qualified Writers

    For Best Business Assignment Help

    View All Writers
    FREE Tools

    To Make Your Work Original

    • tools Paraphrasing Tool

      Check your work against paraphrasing & get a free Plagiarism report!

      Check Paraphrasing
    • tools Plagiarism Checker

      Check your work against plagiarism & get a free Plagiarism report!

      Check Plagiarism
    • tools Dissertation Outline Generator

      Quick and Simple Tool to Generate Dissertation Outline Instantly

      Dissertation Outline Generator
    • tools Grammar Checker Tool

      Make your content free of errors in just a few clicks for free!

      Grammar Checker
    • tools Essay Typer

      Generate plagiarism-free essays as per your topic’s requirement!

      Essay Typer
    • tools Thesis Statement Generator

      Generate a Compelling Thesis Statement and Impress Your Professor

      Try Thesis Generator Tool

    Professional Academic Help at Pocket-Friendly Prices!

    Captcha Code refresh

        Estimated Price

        USD 6.32 25% OFF
        Total Price USD 6
        182532+Delivered Orders 4500+PhD Writers 4.8/5Client Rating

        AD whatsapp

        Limited Time Offer

        Exclusive Library Membership + FREE Wallet Balance