Business Plan


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  • Level: High school
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Business Description

Background and Description

Technology has entered into daily activities of individuals providing in lot of defined ways and through these ways this has become significant measures for people living in. In present era, this is being looked towards as an important tool directly through person who could live on life comfortably without looking into any barriers. This becomes quite evident from given measure that technology linked on products such as smart phones, looking on smart watches, cars and homes present could have made ways into lives of the people through every person on the planet. Through these regards, businesses plan are directly aimed in to give description with formation of structure for modulating band which would go around. This looks on very defined concept and there exists very few present organizations which would have occurred within the industry. These on their own perspective could look on to be major advantage for company deciding on for entering into market.


Main objectives defined for business is to deliver on to customers best in best products at quality with affordable prices while gaining in significant market share through modulating frequency band within the present industry.

  • Product Description
  • Product Name: S 2400
  • Product description: Modulating bands would be compatible through all of smart phones through which company looks on various tools and equipments supporting the devices with operating systems. These operating systems would directly display information linked with person’s metabolism linked with energy utilized in form of calories burned, distance covered, linking to heart rate, determining blood pressure levels, etc.

Business Opportunities

Linking through modulating bands covering to technology and mobile industry would be on very great and unique opportunities through within markets are news and there exists many firms that would forayed it. Also this could be in turn with major attractions with more and more numbers of mobile phone users moving to smart phones and start purchase through it. With such products, these could be extremely utilized for making in greater number of users for upgrading their smart phones. Due to these reasons modulating bands would be compatible through with these phones which could look for latest operating systems within industry.

Potential Customers of Market

S 2400 would attract in more users of smart phones and heath aware people who would add into new dimensions for going on for exercising regime. More potential customers linked to businesses of these people who are aware of self health, continuously go for exercise and do it regularly would want for all information being related to their hands. Such people would basically involve all youngsters and young adults. Another defined area which are attracted in are smart phone users, due to presence of these reasons, products would be associated to distinct segments related to smart phone in market. Most probable customers of product would include those people who are wanting their fitness levels to be improved but these generally do not associates to time for joining a gym and doing exercise. But S2400 could monitor through with their physical conditions and would get on inspired to enhance these.

Geographical Market

Though market presents for such products is very large, but bringing these for sake of being related to with just start up, companies would directly focus on market being linked to geographical boundaries of UK. These at first in alignment would be launched with major cities associated in with London, Liverpool and Manchester and then consequently demand would certainly rise to be introduced with remaining part of country. Manufacturing facilities directly associated with outskirts of London.

Competitors of Business

Launching and producing on innovative technology through modulating bands linked in it is looks out to be challenging task, but associated with this new industry getting attached and filled. There exist many other different companies who have directly jumped into mix such as Sony, Nike etc. They would directly deliver within tough competition linked to business. These present companies offers on to same product and could have linked to other prospective features such as OLED display, with other advanced sensors, tracking on systems, heart monitoring rate, etc.

Marketing Strategy

Management linked through in business organizations would directly on develop unique marketing strategies by which they could interact through with consumers in market which is directly expected to be competitive in market within coming periods. There exists many lot of marketing strategies which could be adopted by company, such as:
Covering through with online portals: These would certainly enable customers for seeing on product linked with internet based browsers and even orders linked with such systems only.
Home based delivery systems would be utilized with them so that they could be made on even more effective.


Manufacturing these products would cost company £90 which would contain in all expenditure associated to research and development, thus assembling hardware, covering different microprocessors and screen, while purchasing on licenses from different software companies.


Company Zest Solutions Limited would show for modulating bands at 100 pounds which could be 20% profit margin with costs being incurred while producing these. Such price would directly linked to optimum range for different kinds of products that are associated through with technical dexterity required within operational mode.

Business Operations

This is very significant by which proper systematic approach is applied through managing business and structuring modulating bands. Key by which management could look for finding out success and look in for major share of market and other measured aspects and so on. All functions related to businesses would be designed, carried out in an defined ordered manner, so that there could be ensured that there exists minimum of resources are wasted through within numerous processes.


  • Doole, I., & Lowe, R., 2006.Strategic Marketing Decisions, Butterworth-Heinemann,
  • Doyle, P. & Stern, P., 2006. Marketing Management & Strategy, Financial Times Prentice Hall, Pearson Education.
  • Guellec, D., and Cervantes, M., 2002. “International Mobility of Highly Skilled Workers: From Statistical Analysis to Policy Formulation”, International Mobility of the Highly Skilled, OECD,Paris..
  • Hirsch, R. Peters, M. and Sheperd, D., 2009. Entrepreneurship. Erwin McGraw-Hill.

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