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Management of tour operation refers to the set of activities performed by a tourism company in order to serve visitors. Under this tour operators prepares holiday package with information related to tour in order to attract visitors for enhancing their sales turnover. LCB tour deals in providing services related to travel and tourism. This report elaborates about the management of tour operations. It explains about planning decisions that are taken designing brochure along with the alternatives to traditional brochure for different types of tour operators. Further it describes about different methods of distribution used to sell a holiday package by tour operators. In addition to this it describe about strategic decisions made by tour operates for performing its function. Apart from this it also describes about the comparison between tactic decisions that are taken by tour operators.
Tour operation industry is the fastest growing sector as it contributes in economic development of the country. LCB tours mainly offers tourism services to its client with the help of different type of tour operators. These types of tour operators are described as below:
Types of Tour Operators
Current/Recent trends and developments
Tourism sectors are adopting recent trends in their working pattern as it enhances number of opportunity for the whole industry. Major recent trends which can be opted by LCB tours are described as below:
Tours are often organized in various packages according to the number of people places, hotel, fooding services, transportation etc. In relation LCB, tour operator of this organization mainly consider various factors in order to serve best tour packages to people. Whole procedure of the holiday package including all of its stages are described as below:
There are different kind of contract which can be adopted by tour operators on the basis of their requirement and trip. Some of these contracts are described as below:
Selling cost is considered as cost which is helpful in persuading buyer to purchase the product from them only.
For an example- Tour operator of LCB prepares holiday package for one friend circle of 21 college student for the tour of London. Its overall budget of 1 day and 1 night is described as below:
Accommodation cost: 96*21=2016
85.7*21= 1800(For One night)
Cost of one day for accommodation for 21 students = 9000(For 1 days)
Charges of tour guide
Add: Profit margin @ 33%
As per the above specified holiday package, it can be said that tour operator have not involved food expenses and the overall selling cost after calculation is stated as £28122.5. Further calculation for individual person is identified as £1339.18.
Itinerary for London trip
6 am: Arrive in London
6-7 am: Transferred from airport to Hotel
7-9 Am: Tea and Breakfast in Hotel
9:30 Am- 6 Pm : Departure from hotel for London tour through Double Decker in order to enjoy over all tour of London. Overall tour will include houses Westminster Abbey, parliament square, Big Ben, Oxford street, Tower of London, Buckingham Palace, Piccadilly Circus and other attractive places of London. In between visitors will be taken to .. restaurant to for lunch. Tour manager also avails variety of mid snacks during whole trip.
6-8 PM: Party and dinner in hotel for students. Overnight stay in Hotel.
Association of Independent Tour Operators: It is considered as regulatory body in tourism industry which formulates rules and regulation for tour operators. In this interested members are free to operate their business but by following all of rules only. These board members is liable to decide minimum standards in which tourism companies can perform their business activities with suppliers and customers.
Brochures are considered as the informative paper which is normally used for advertising. In relation to the LCB tours, it is essential for its tour operators to take effective planning decision related to the design. Some of main measures on the basis of which tour usually takes decisions are described as below:
Cost: Cost of the product is usually based on different design, distribution, quality and number of copies of brochure. As costing of brochures depends on design, it can be said that if tour operator chooses 3D designing then it will increase the cost of brochure. Away with this, if a person chooses high quality of brochure that means thick paper, font size, alphabetical styling, color of print. In context to the LCB tours, it will be beneficial for its tour operator to finalize good quality of brochure which will help to influence interest of customers towards tourism package.
Deciding the format: After finalizing cost of the brochure, another responsibility of marketing team of tour operators will focus on deciding format of brochure. It can be said that if LCB tours wants to convey more detailed message to clients then they should choose three fold type of brochure. Three brochure looks more like a booklet which include more information about holiday packages offered by the company.
Target market and budget: Planning of designing of brochure also includes decision of targeted market too. It is essential for marketing team to firstly discuss with tour operator that they need brochure for which area or market. It can be said if tour operator of LCB is targeting international clients then they should design brochure which reflects their culture. This will contribute in grabbing attention of international clients.
Determining print specifications: In this step of planning of designing of brochure now emphasize on printing media. In relation to specialist tour operator, it is important for them to mainly emphasize on the printing of brochure. It can be said that this type of tour operator should include pictures of location which they are adopting for travelers. This will help visitor to adopt get an idea of the actual location.
Timescale and stages of production:
Brochures are the thick paper which is consist of information of different packages which the organization is offering to the clients. In context to LCB, the company was using brochures of paper format, but now according to changing world scenario this company is focusing on adopting latest kind of brochures which are helpful in connecting to the clients in more effective manner. Some of them are describes as below:
Distribution channel helps tour operators to sell out their package to the customers. It is important for tour operators to choose appropriate distribution channel in order to sell maximum number of holidays packages to clients. There are different type of distribution channel which can be adopted by tour operators of LCB tours. Some of them as described as below:
LCB tours is planning to adopt new strategies in order to meet actual requirement of the company's growth expectation. For this, its tour operator have gone through some of the latest strategies which are helpful in enhancing profitability of the company. Some of these are described as below:
As per the above mentioned strategic decision, it can be said that tour operators of LCB tours can adopt these decision in order to persuade clients to choose their holiday packages.
Tactical decisions are considered as medium of decision on the basis of which they are taken. It can be said that different type of tour operators are taking tactical decision on different situation which occurs at the time of actual tours. In context to tour operators of LCB tours, they are mainly considering some of the factors which while taking decision at the time of tours. These factors are described as below:
As per the above mentioned report it can be said that tourism sector is quite vast in size. Tour operators are usually prepares attractive package for visitors which is economical for travellers as it covers all the expenses of whole trip. On the other hand, it generates huge amount of money for tourism company. It has been observed that for preparing effective holiday package , it is mandatory for tour operator give importance to every stage. It can be said that, modern types of brochures like E- brochure, social media and press are more useful for tour operators as it helps them to influence clients towards their tour packages. It has been analysed that distribution channels are finalized by tourism company on the basis of their different type of tour operators.
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