Introduction to Globalisation
In current era, globalization is the process of international integration arising from the exchange of products and services at cross border level. Globalisation helps in gaining advancement in transportation systems such as jet engine, steamship, container ships etc. In present report, analysis has been done in respect to defining the key impacts and benefits that a rural logistics and transport approach could have at the time when it operates within an overall integrated transport system within Wales (Chau, 2007). Further, supply chain management is a crucial aspect as it helps firm to manage the flow of products and services. It involves the movement and storage of raw materials and work in process in order to supply the goods worldwide. Here, Bwcabus has been undertaken which is a full accessible local bus service and provide customized provisions as per the needs of passengers by operating in regard to pre-booked journey requests of passengers. However, the service operates from 7am to 7pm i.e. from Monday to Saturday on a particular route. Further, such services enable individual to travel between local towns and villages within the area decided by Bwcabus or linked to the main line bus services with regard to travelling towards further destinations
Bwcabus is a modern system of transportation as it runs according to the needs of travellers. However, the routes are already decided by the company on which it runs but people can pre book it in order to go to a particular destination. Moreover, in order to become effective in marketplace and grow the business, it is essential for the firm to develop a strategy because it is the direction and scope of a firm over the long term. It also helps in attaining advantage for organization through involving effective resources within a changing environment so that expectations can be met of both market as well as stakeholders (Ross, 2010). Here, it is essential for business to plan certain effectual decisions such as where they are now, how to get particular position and where company is planning to move in future. Here, model of strategy development can be implemented which shows that when business starts, it runs on a continuity basis, later when incremental stage comes, then certain fluctuations arises within business in which it requires strategies so that best results can be attained. At the end, transformational stage comes in which business performs to a great extent and thus achieves desired goals. However, in logistics and supply chain management, it is essential for Bwcabus to adopt strategy development process so that they can mature and develop their transport system to provide the best services to travellers (Shah, 2009).
Strategic planning process also involves a risk of planned drift that happens due to environmental changes such as needs and requirements of passengers differs from time to time and thus strategic changes are required. Bwcabus was a major source of transport for rural people around Lampeter which provides a fully accessible and on-demand local bus service for people to travel from one place to another. It is a modern way of travelling system in which bus will pick and drop to individuals as per their respective timings (Sople, 2000). Thus, following such system of rural transport service helps in benefiting the Bwcabus organization. It is the best transportation system that helps in providing freedom to passengers by transporting them from one place to other as per their wish. Bwcabus management team is focusing to merge or develop partnership with different logistics and transport service providers to achieve desired success and become the leading transport business worldwide. Firm recently celebrated its first birthday and reaches a height of market expansion i.e. over 50,000 passengers. It means that firm is leading the business by providing best and convenient services to passengers and expanding them by changing the transportation means for people in rural areas (Varley, 2006).
However, it has been assessed that the main idea of starting such a unique bus services as per the convenience of people was given by Professor Stuart Cole. It was with respect to enhance the bus service frequency and passenger experience in rural areas. It involves wide research that was conducted by the Welsh Assembly Government officials in order to identify the technical aspects of the idea provided (Clark, 2015). Later, software has been developed that helps in allowing the bus service to operate on the demand of consumers and provide them a flexible deal. It means that passengers do not have to wait for a bus at a particular station instead they can book the bus at the time when they have to travel and for return they can pre book the bus so that they can reach on time (Wisner, 2011). Thus, such unique service provided by Bwcabus helps in increasing its popularity among passengers and thus achieves desired goals in an effectual manner. Further, business also uses innovative technology available such as providing dynamic scheduling that reacts to the daily fluctuations in the demand of passengers. Here, company adopted effective GIS/GPS software that uses satellite communication and a computerised scheduling/ booking module in order to search the location of the passengers (Giunipero, 2009).
Moreover, such integrated system helps in showing that how modern technology can be implemented in order to overcome the issues in respect of rural public transport provision. It helps in providing the best bus service to local people and changes their lifestyle to achieve the desired results. However, it is essential for Bwcabus to become an effective bus service provider in order to achieve customer satisfaction (Halley and Beaulieu, 2009). It helps in providing them standardized way of booking the bus for their travel instead of waiting for the same at the bus stop. However, Bwcabus also provides its daily bus service at specific routes so that travellers can use the facilities.
Moreover, it can be evaluated that Bwcabus is currently operating its services in rural transport system as it is a passenger road transport system that helps in providing best assistance to rural communities and attain desired results (Rhee and Mehra, 2006). Following are the different modern modes of transport system which are discussed underneath-
- Inter-modal transport
Bwcabus can be stated as an effective transport system that helps in moving passengers from one destination to another. Thus, it is a traveller road transport system that can be stated as a vehicle for transport which is officially defined as a motor vehicle that is trailer constructed or adapted in regard to use it for carrying out people from one place to another. Bwcabus is a major contributor in order to attain success and continue to grow and reaching 50000 passengers is a great achievement (Sarkis, 2012). However, they are required to develop strategic partnership with different organizations so that they can become a model for the development of public transport in rural areas across Wales. It can be evaluated that Bwcabus is a modern road transport system that runs on an adaptive and evolving transport system basis in which people determine regular and daily timetable. For example, time at which time bus should arrive to pick up the client drop them as well. Bwcabus is a DRT (Demand Responsive Transport) service that helps in addressing social exclusion and rural accessibility by providing a more flexible and customer responsive service (Tang, 2011).
Moreover, they adopt a Complex Adaptive System (CAS) that states that it is not a traditional model of public transport body which is based on fixed timetables and routes that sometime fail to meet the expectations of passengers in rural areas because services can be inflexible (Buckley, 2008). Thus, after intensive research, it has been recommended that Demand Responsive Transport (DRT) is used by Bwcabus that can be used in order to address social exclusion and cover wide rural areas by providing the best transport services to such people and achieve results (Wantao and Ramanathan, 2012). DRT is an effective and modern type of services that helps in providing the best transport facility on demand of passengers such as scheduled pick up and drop as per their needs. However, the facility provided by them is a hybrid falling somewhere between a conventional timetabled bus and taxi service. For instance, DRT does not possess a fixed timetable and thus it varies every day. Moreover, such form of dynamic scheduling allows travellers to possess greater flexibility in regard to book journeys at the time whenever they need (Khan, Christopher and Burnes, 2008).
It can be assessed that Bwcabus undertakes complex adaptive system in order to view the complexity of rural transport system. Thus, they introduced such unique transport facility which works as per the demand of people or passengers (Beckner and et. al., 2009). However, it does not work on routine basis such as per fixed timetable but it operates as per the demand of passengers because they can book the ride whenever they need and for return they can pre book the same. Thus, complex adaptive system assists in managing the demand and supply of logistics management to achieve the desired results (Molino, 2013). It is an effective supply chain system that provides the best transport services to passengers adopting Bwcabus as compared to other.
Bwcabus is required to develop effective and responsive approach that helps in contributing and providing sustainability and corporate social responsibility issues so that bus service can be operated effectively and efficiently (McCarthy and et. al., 2006). The key stakeholders of business are customers, employees and government and thus it is essential for organization to fulfil their needs and wants. For instance, bus works as per the needs of people. Therefore, it helps in satisfying their needs and attains satisfaction (Porter, 2008). Also, it is essential for Bwcabus to provide the best environment to its employees so that they can fulfil the requirements of consumers. While, the passengers are also required to book their seats in the bus as per the requirement and do not make unnecessary call to the booking agent so that best provisions can be provided to clients. Business also maintains its fuel efficiency and thus helps in protecting the environment. Further, government is another key stakeholder which helps Bwcabus to run its operations effectively in the country without facing any issue. It also provides employment to different people and thus increases their standard of living (Varvasovszky and Brugha, 2000). Above all, it can be assessed that this firm assists in satisfying consumer needs and wants and offer best transportation facilities to consumers in such globalized world. It is much more effective method adopted by people as compared to other transportation modes such as rail, air etc (Stavrulaki and Davis, 2010).
Value proposition can be stated as the promise of value made in order to deliver and acknowledge the services delivered to consumer. Following are the key stakeholders such as Foreign Direct Investment (FDI), regional economic and social grow that helps in carrying out the operations to users. Here, the local multiplier effect has been adopted so that it helps in developing economic campaign so that more number of consumers can be satisfied (Prell, Hubacek and Reed, 2009). Hence, in order to make the local transport system effective, it is essential for firm to provide quality services to travellers and achieve results (Storey, Emberson and Reade, 2005).
Through implementing Porter's Five Forces model, it states that there is low barrier to entry of other entities into the transportation market in Wales region. Thus, Bwcabus faces issues regarding easy entry into the market and thus develop competitive environment within industry. Further, Mendalow's power/interest matrix has been developed which shows the low and high level of interest as well as low and high power of stakeholders (Vachon and Klassen, 2008). It is as follows-
Minimal effort- It states the people with a low interest in regard to the initiative taken by Bwcabus transport service providers with their low power places (Narasimhan and Kim, 2002).
Keep informed- It involves those people who have high interest in the business activities but relatively low power. Further, here the individuals who have used the services of bus provide their opinion to different powerful bodies such as unions or press (Storey, Emberson and Reade, 2005).
Keep satisfied- It involves such person who needs to be kept satisfied. For instance, person with a high level of power but low level of interest is required to be kept satisfied. However, it is essential for enterprise to provide best provisions to individual otherwise if they feel dissatisfied, they can opt for similar other service provider (Tang, 2011).
Key players- It consists of the individual who is required to remain in the key focus of stakeholder management. Also, it is essential for management to satisfy the needs of individual by providing those best facilities and listen to their issues effectively (Vachon and Klassen, 2008).
Bwcabus requires certain factors such as land, labour and capital at the time of operating the business in Wales. All these are essential for firm in order to carry out the activities successfully (Qi, Shen and Snyder, 2010). For instance, it is crucial for individual to get easier access to such conditions by road or any other transport model so that individual can get to work in Multinational Enterprise (MNE's) and other businesses. Also, if there is effective transport system, it helps the bus enterprise to locate and trade in such region and gain high level of competitive advantage (Anderson, 2011). Hence, using adaptive and complex road transport system as per the demand of travellers helps in achieving sustainable competitive edge. However, as per Porter Diamond model, it is essential for business to determine the demand conditions of individual so that effective facilities can be provided to them in order to achieve desired results.
Furthermore, it can be assessed that Bwcabus management is required to develop its operational website so that quality services can be rendered to passengers and achieve desired outcomes. Also, Bwcabus operates in road transport which is one of the traditional parts of transportation and logistics in any region. Thus, firm can operate in other modes as well as private cabs so that passengers can book their rides easily and use the services (Stadtler, 2004). For instance, Bwcabus adopts different modes of transport such as road, sea and airport. Further, it assesses that Company can adopt multi-modal transport solution so that diverse services can be provided to travellers and achieve desired targets. For example, firm can adopt joint venture by acquisition method in order to adopt different multi-modal transport solution and deliver services to consumers in regard to attain consumer satisfaction.
Bwcabus is required to undertake effectual transport system and provide benefits in regard to deliver more strategic and socio-economic value/benefit to both business as well as stakeholders. Hence, adopting multi-modal approach of transportation helps firm to deliver quality services to travellers and satisfy their needs. However, in such era of globalization, it becomes crucial for every individual to adopt suitable and convenient transport system and quicker access to systems so that they can reach the destination faster. Therefore, Bwcabus is required to adopt different socio-economic factors so that best facilities can be provided to organization and key stakeholders in regard to achieve goals