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In any company the roles of both the manager and the leader is quite important which can shape the face of any firm. In this task, the M & S Limited company is considered and the organizational structure of the company is explored in detail. This enterprise is an ever-growing company and I am the management consultant of this company. This organization is under the management of the CEO, various departments like finance, administration are having a level of hierarchy, and they all directly report to the CEO. I have been allotted by the CEO of the company to analyze the influence of leaders and managers on the working operations of the company. According to Nahavandi (2016, p.121), the roles of a leader are very important for the growth of the company. In addition to this even the functions performed by the manager also plays a vital role for the enrichment of the organization. So the various roles of a leader and functions of a manager in lieu of the different predicaments that they have faced are explored. The various theories and models of approach like situational, systems and contingency leadership have been taken into consideration in this report.
A leader is a person who always remains an inspiration and paves a path for the right approaches that is important for the overall development of the company. Schyns and Riggio (2016, p.45) opined that a leader needs to determine the way that not only entrusts all his subordinates but also makes the employees confident within themselves. A leader needs to maintain effective communication with the employees in such a way that he can convey his thoughts directly people. On the other hand, the manager is a person who possesses the skills to get his work done out of his employees. According to Zigarmi and Roberts (2017, p.55), a manager is an intermediary between his subordinates and his management. Moreover, he interlinks the top level of the hierarchy with the bottom level. Manager efficiently handles the organizational tasks and is responsible for the employees’ well being in the organization.
Junker and van Dick (2014, p.15) states that a leader leads a group of people towards a common goal. He tries to inculcate trust among the followers. The leader develops different ways in which he can motivate the people under him towards leading a common goal. Leader proposes new ideas, which helps his followers to set different strategies to achieve their goal in a better way. A leader sets clarity in a viewpoint of the people that helps them to focus in work. He recognizes talent among his people and thus a good relation is developed. On the other hand, a manager sharpens the skills of his employees. According to Ashkenas et al.(2015, p.23),a manager shapes the vision and strategizes the ways in which the goals of an organization can be achieved in a better way. Manager can organize the tasks that can be allocated to the right employee by recognizing his skills. The manager of M&S Ltd Company can help to provide an efficient staff to the organization thus developing an efficient group. A manager needs to handle calmly all the problems that arises and should find efficient solutions for those. Manager should optimize the resources efficiently. McCleskey (2014, p. 26)stated that the main aim of the manager is to extract good quality work from the staff with limited resources.
The leader of M&S ltd intends to motivate and sets an inspirational vision for the followers while the manager is mainly concerned with the planning and systemizing the organizational work. The M&S company leader wins the trust of his followers whereas a manager controls and supervises the work of his employees. According to Cummings, and Worley (2014, p.16),a leader create new approaches subsequently manager strategize the approaches. Leadership is innate while managerial qualities are acquired. Both the leaders and the managers are necessary for an organization to be proficient in its business.
There arise various situations, which explain how the leader and the manager of M&S ltd have acted very efficiently. In one situation, the price of the company products was more than its competitors, which reduced the sale of the organization. This has a negative impact on the reputation of the company. The leader thus decided to involve new staffs who belong to the contemporary generation. The manager of the company now tried to recruit new generation employees who possess sufficient knowledge about the market situations. This has substantially helped the company to get innovative feedback from their employees. Another problem that rose in front of the company was the availability of the products in the market. The customers were complaining about this problem, which resulted in the crashing of the stock. This problem arises due to unavailability of the popular specifications of the products. The leader of the company in this situation decided to give tenders to small companies to overcome this problem. Accordingly, the manager gave tenders to the reputed local retailers in the market to mitigate the problem. This has helped to solve the problem largely. Even stores of the company were not enough to touch the mark. Then the leader decided to bring the company on online platform to compete efficiently with its rivalries. Manager of M&S ltd Company decided to bring the products in the hand of people by contacting the mobile application making companies. Thus, mobile application of the company helped a lot to increase the sale of the company. In addition, there was a problem of weak consumer base of the company. The leader of M&S thus decided to enhance promotion of the company products. Manager accordingly contacted various advertising agencies to open outlets in local areas where its consumer base was low. Thus, this leads to awareness of the products of the company in the market and sales improved rapidly. The supply chain was made strong and efficient enough to match the customer demand.
In context various leadership models, M&S ltd Company involves several of these leadership models, which helped a lot to establish it. The situational theory of leadership has helped M&S Company effectively to organize the enterprise’s work. The leadership of M&S ltd Company has not stuck to only single strategy but it has changed from time to time with various situations. The leadership always tried to be innovative to get the work done in most effective way achieving all goals. The work has been allocated to the various groups according to their various maturity levels of the staffs. The tasks are allocated determining the complexity level of the problem and according distributing the task. This also aims at developing skills of the employees along with providing task. Such distribution of the task not only helps to make the staff efficient but also grows confidence in them.
The systematic leadership model as adopted by the M&S organization has helped in a great way as it developed both the leadership and the organization. This strategy helps in maintaining the interest of all the stakeholders concerned. In this strategy, the powers of the various leaders are distributed among the various managerial levels. Thus, it gets easier for the organization to manage the various tasks and the work of the organization becomes more transparent. It makes the manager aware of the situational problems and thus helps to determine efficient solutions. It causes shift in leadership styles and strategies from time to time. This leads to a change in the perceptions of the leader with the changing situations. According to Burke (2013, p.65), the strategies are prioritized according to the need of the situation. This reveals that the sudden lacks in the organization is not necessarily the fault of the manager but maybe the problem of the structure of the organization. Thus, leadership here organizes the structure to mitigate the lack in management. Under the contingency approach of leadership, the main aim is in the form of interview and questionnaires raised in front of the staff and changes are made according to the suggestions. It involves the management of the internal demands of the organization in an efficient manner. Management should be responsible for the well being of the staff. The feedback from the employees in the case of M&S Company helped the management to improve the management styles and thus satisfying the needs of the employees. This strategy helps in gaining the confidence of the employees and thereby helping the management to get quality work out of the employees.
Leadership and management both part of the M & S organization has contributed greatly to the overall development of the company. This is due to their hard work in their respective departments that they have established their company to such a great height. Leadership lays foundation of an organization while managerial department helps in structuring the tasks and maintaining the confidence of the staffs of an organization. Leadership shapes the direction in which the company can initiate itself to a better situation. If M & C ltd Company deploys all the leadership models as mentioned above in its organizational structure, it can greatly help in enhancing the future scope of the company.
Operations in an organisation are the prime factor. Because it performs the total managing task to create any product or service from its very beginning to end before supplying to customers. Operations first take into consideration about any program and plan to manage it through various strategies. For this task operations have to be very careful about the purpose of the programme. People enjoy any product, goods, or service according to its qualities. Thus, organisations have to be very careful about the quality of their products. Otherwise, the organisation will lag behind in this competitive world. That is why every organisation focuses on the area of operations minutely.
In order to maintain the quality of organisation operations have to take into consideration few steps. These steps may vary from organisation to organisation. Generally, operations first frame the whole process for the outcome of products according to public demand. After framing, the process operations divide the total work into some categories and then divide the categories into some sub categories. Therefore, the main operational functions are framing, planning, managing and coordinating.
Framing in operations is enriched with proper knowledge about the procedure of product to outcome. It involves the total design. To frame a project, the operations need to understand the characteristic features and basic outlines of the product. As opined by Niknam et al.(2012), operation management needs to collect initial data about the demand of the product. According to its demand, the production amount should be fixed. The financial structure should be done according to the account allocated for the production. According to financial amount the technology for the production will be selected.
The framing function also determines the characteristic features of products. According to the amount of invested money, the product cost will be decided. To do so operations should collect data about the cost of same kind of products available in the market. According to the amount of product demand, the production amount will be decided. The planning functions take into consideration in which way the product will outcome. So it decides the time period, labour and quality of the production.
After framing and planning about the total outline of the product the operations should function on managing level. For this step operations should take tools as communication and interaction with various levels of employees. As per the statement of Hill et al. (2014), effective communication helps the easy outcome of the product.
Through the coordination of operation management and business team, the product outcome becomes effective. in this level the operations management should build connection between the product and the consumer. The task of making the product attractive is done in this function. Preciously this is the last step to commodity the product manufactured by the concerned organisation.
For these functions, operations should include employees who will lead the concerned area. The design expert will take the responsibility to make the designs of the product, the process and the technology. The planning manager will handle the duration of the production as well as the marketing and sales department of the organisation. The planning manager includes some finance manager to help him in account department.
There always are formal strategies in an organisation. However, in many cases there is a diversion from the actual strategy mostly due to financial cases. Initially companies show a powerful budget but gradually they cannot maintain their work within that budget. The CEO and finance expert considers the budget criteria then. Great leaders then with their previous experience overcome the crisis. Finance manager also has to control the profit and loss of the product. Hence, precisely finance manager has to take responsibility of a tough portion of organisation.
The design-making leader also takes responsibilities like land, technology like recourses. They have to manage a good team regarding land searching. As commented by Simons (2013). lands are available but it depends on the location and the cost of the land. These leaders have to take responsibilities on that field.
The outcome of any product from any planning is not so straightforward as it seems at the primary level. It requires great determination, perseverance, commitment of people involved at the role of leadership engaged at various levels. First, they require that much confidence to do their respective duties. The responsibility of their respective fields also is not enough to the outcome of entire product. The leaders should, on the one hand, maintain an interlink between all leaders of the organisation and with their employees working under their respective teams on the other hand.
The responsibility of the managing department is n0o less important than those finance departments. The managing department takes responsibilities from design department and plans to perform their task accordingly. They have to be dependent on financial conditions of the organisation. In the case of financial crisis or not having the required amount of money, the total management cannot progress their planned programme. Not only financial crisis the managing team may have to face any other types of crisis during any production.This happens to almost all organisations across the world. Companies nowadays are very practical about the inclusion of expert managing team who will be able to take responsibilities during certain crisis.
In the coordination phase, the organisation engages leaders who are expert in communication skills. In this competitive market, these managers maintain the public communication through media, advertisements. Thus, they take the responsibility to collect information about public demand on the one hand and publish information about their own produced commodities, services.
From the above discussions, the role of operations management is quite clear. Without operation management, no organisation is possible. If the operations fail in any organisation the basic structure of that organisation will fail accordingly. Thus, it is very important for any organisation to build strong operations based on dexterous leadership and management.
Marks and Spencer critically researches on the external environment in order to grab the changes in surrounding business milieu and meet market needs accordingly. The outdoor issues directly or indirectly affect the internal functioning both positively and negatively. As opined by Alfes et al.(2013),the outer factors affect the production of M & S Ltd as well. The ability of M&S Ltd to contest in its respective industry depends on all the elements combining its external aspects. This research is based on the PESTLE analysis of M & S Ltd’s business environment.
The scrutiny of the components of managing macro-environmental features consists of the PESTLE analysis. This analysis has researched on the following surface issues:
The governmental functions come under the political aspect. The policy of trade and political stability is the key for the investors to be interested in a particular area. Only the government decides the import and export of a country’s goods. The administration has its rules and regulations that a company needs to abide by, failing which they have to face the ill consequences.
The labour issue and relationship with the industry are the most problematic political aspects that Marks and Spencer needs to deal with. As stated by Zhang et al.(2012), history says that breach in the labour edict and international operations have been an unconstructive part of Marks and Spencer’s business. For maintaining and protecting an organization’s legitimate areas and focus on extensive public objectives, it should follow the governmental policies and maintain a healthy work framework.. The European Integration and the Free Trade Agreements has been the significant political factors affecting M & S Ltd. the investment of the company in Eastern Europe has been facilitated by these features.
With focus on economic view, the research says that Marks and Spencer believed not to cut down the product costs even during festival that is Christmas or New Year. Although effective in its primary levels, this strategy failed later as the customers could get the retail items at a lower cost at other shops. M & S Ltd has not taken into account the public sentiments that resulted in the failure of the implemented scheme. According to Winston et al (2013), tax rates modification greatly affects the retail sector. After the September 11 attack, the economies around the world struggled for a life. However, after a lot of effort the UK economy has again bloomed developing retail base trends worldwide.
The transformation of choice and living standards of customers act as both danger and opportunity. The culture, age division and environmental aspects play important role in this regard. As pointed out by Sparrow et al (2013), the customers of M&S Ltd have been all between the ages of 40 and 55, some even older. As a result, the nature of its clothing has been conventional. However, in the recent years, choices are changing and the company is altering the line of clothing following the trend. The company has also approved paying with credit/debit cards.
As per Hill and Hill (2012), e-commerce is the most common technical device used to broaden a company’s boundary. This provides contesting advantage to the organisation. Online purchasing is very effective in increasing sales. Marks and Spencer has been accused of inability to cope up with the advancing technology, resulting in high cost production, loss of customer satisfaction and operational malfunctioning of internal features. The company has overlooked the innovative stratagem. There has been lack of communication between the leaders and the managers resulting in ill-response from the customers. The management of M&S Ltd is investing money on the improvement of technology and encouraging the customers to use WiFi. It has installed free WiFi in all the stores in UK. Integrating the latest technological systems is an important external factor to analyse.
Legal bindings, according to Karlsson(2016), and adhering to them plays a crucial part in business objectives. Following the consumer rights is a basic unit for the managers to look after. M & S Ltd faced some legal issues regarding protection of the staff from the heat-resistant asbestos. It was also accused of making their workers toil overtime.
Most companies use eco-friendly resources in production. The management of M & S Ltd mostly focuses on fabric raw materials.
To meet business targets effectively, the management should take into account the financial standing and customer preferences. Creating a fresh description of the product in regular intervals, immediate and tactful decisions must be taken to hold the customers. Kerzner (2013) has said that more integrated decision-making methods can be adopted. The leaders can focus on the renovation of the processes. The management may get into contract with current top retail companies. The market standings will be benefited from this. Enhancement of Stock management systems offers better stock-level statistics. The appropriate decisions taken by the leaders regarding purchase, transportation, storage and delivery ensures an evenly distributed workflow and less diversion. Brown et alstate that a well-managed documentation of every detail by the leaders and management helps to run the organisation efficiently. Low cost of production and high distribution improve the business objectives of an establishment. Optimising product quality and customer preferences must be one of the main targets of the managerial posts.
Analysing the outer factors it is found that despite being one of the largest retailers in UK, Marks and Spencer needs to improve certain areas of its operation. Reducing the price without harming the product quality, giving importance to the existing requirements of the client and developing a customer-oriented approach can be beneficial.
As put forward by Epstein and Buhovac (2014), competent actions at the core, level is vital for developing strong market position. Proper financial planning and changing strategies from time to time is necessary for optimising the business approaches. Employee-customer bonding, marketing strategies, profitability, proper planning and assessment of latest technology are some of the areas that the company must focus on. The managerial decisions should concentrate on the threats posed by the external factors in order to improve the business objective.
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