Different Roles and Characteristics of Manager and Leader


  • Unit No: 4
  • Level: Undergraduate/College
  • Pages: 7 / Words 1873
  • Paper Type: Assignment
  • Course Code: D/508/0488
  • Downloads: 2317
Organization Selected : Kingfisher Plc


Management and operations defines activities and strategies which are framed by administration to design system and function effectively. It is essential that each organisation utilises resources; thereby deliver adequate products and services in marketplace in respect to demands and needs of public. Funds, material and manpower are various components which are used efficiently, so that appropriate profit is generated by firms. Present report is based on Kingfisher Plc which is retail store which has headquarter in London. Company offer home appliances, tools, furnishing things, hardware, garden supplies and plants. This assignment specifies different roles and characteristics of manager and leader. Both need to function and conduct duties in respect to situational contexts. Operations management approaches and its importance and value in accomplishment of business objectives. Besides this, factors within business environment are acknowledged by executive to make appropriate decisions and judgements which are beneficial for firm.


P1. Roles of leaders and managers with their characteristics in organisation

Leaders: Leaders have gained ability to influence as well as assist others to follow their rules. They are like the teachers or instructor who instructs people to work as per guidelines so that goals build by managers can be achieved in given period of time.

Managers: Managers in a company take responsibility to set achievable target and goals through performing various functions like forecasting, organisation, co-ordination, training and evaluation etc. manage all operations and functions of an organisation. Some major functions of them in a firm are organising, planning, motivating, controlling, leading, and decision-making.

Role of Leadersin Kingfisher Plc

The major role of leaders in Kingfisher Plc is to lead people by motivating and encouraging them towards goals and objectives of business. They used to extract best out of employees so that productivity of business as well as of them can be increased. With this assistance some major roles of leaders in such a large retail stores where thousands of workers are working can be stated as beneath:

Communication: Through strong communication skills, leaders use to interact with employees on individual basis in order to know what problems occur with them in carrying out operations. Along with this, to make effective relationship between management and workers, they used to communicate current objectives, plans as well as diversities of business to them and provide every kind of information. This would help in generating feeling of equality between employees.

Strategies:Leaders help managers in implementing and initiating strategies made by them into workplace in a successful and positive manner so that achievement of business goals can be obtained.

Policy: In context with employment, diversities in organisational culture and more,leaders have authority to redirect existing as per current situation of business so that better outcomes can be achieved.

Difference between roles of managers and leaders with their characteristics





Managers performs various functions in organisation among which major duty of them is to manage entire activities done by employees at workplace.

Leaders have responsibility to give specific direction to workers and provide guidelines to them so that they can work in desired manner.


They use both managerial and leadership skills in order to handle problems at workplace. In addition to this, they give their loyalty and time to business to hold own position.

They haven't gain any organisational skills but creates vision to unite workers in a company. They adopt leadership style according to situation occur at workplace and solve problems occur with employees in carry out their operations.


They build policies and strategies as per demand of business.

They implement policies made by managers into workplace and try to convince people to work accordingly.


Role of managers are reactive in nature

Role of leaders are proactive in nature.


They bring stability in business.

They used to bring change in business.


Communication skills

Manager has good interaction ability which helps them to provide appropriate information to members about duties and targets require to be accomplished by them.

Leader provides instruction and guidance to subordinates in respect to tasks assigned by management.

Interpersonal ability

Manager frame strategies and coordinate members to work in team and accomplish targets and objectives within defined time.

Leader constructs and maintains relations with employees which help them to retain skilled and competent people for longer time.

Similarity between leader and manager:





Leader are close to employees which help them to work together and attain success for business.

Manager coordinate and make subordinates work in team,which benefit them to perform tasks effectively.


Leader responsibility is to build friendly bond with staff to acknowledge issues and conflicts faced, thereby provide adequate solutions.

Manager duty is to formulate strategies and provide duties and targets to members in according to their skills and knowledge.


Leader has interpersonal ability which defines that they are able to get appropriate information about opinions and thoughts of members to make them motivated and dedicated towards job.

Manager has effective communication skills and directing ability to coordinate members and make them work in team and utilise resources efficiently.


P2 Application of leader's role and manager's functions in different situational contexts

Each and every organisation is present in environment which is dynamic and keeps on changing with time. It is essential that firm have adequate resources material and manpower which help superior to provide adequate things to people. Employer provide tasks and targets to staff in respect to their skills and abilities, so that operations are conducted effectively. Hence, these are various situations which require proper support and functioning of superior are as follows:

Functions of Managers in Kingfisher Plc:

According to Henry Fayol, in a large business organisation like Kingfisher Plc, there are five major functions performed by managers as discussed below:-

  • Planning: As per Fayol point of view, making up an effective plan of action is considered as biggest task of management. It requires participation of entire people associated with business as planning should be linked and coordinated on several levels.

Manager frame strategies and policies to direct members and perform activities in proficient manner. Along this, they even provide targets and duties to staff to make them work in systematic manner and complete work within defined time. Apart from this, leader provide information to employees about objectives and goals which are formulated by administration.

  • Organising:Managers are used to organise sufficient capital, raw materials and employees in different segment so that operations of business can be carried out in smooth manner. They take responsibility to organise whole organisational culture.
  • Commanding: Through integrity, communicating clearly and make decisions on regular basis, they give command to workers to follow policies of company and work accordingly.
  • Leading: Any company will function in a better way if entire activities are harmonised. Therefore, in this context manager's role is to develop relationship among workers and encourage them to work in cooperation.
  • Controlling: By establishing performance standard as per targeted goals, measuring ans comparing the same with past and take corrective measures accordingly, managers can control entire actions of business.

Decision-making:This is important tactic which defines that administration conducts meeting and conference to select appropriate things and judgements. Management duty is to formulate adequate policies and tactics in respect to objectives. Apart from this, they even require to make changes in system and strategies in according to situations which are prevailing in market. Leader role is to inspire and make workers dedicated by providing them information about objectives and changes in system. Kingfisher Plc is retail store which need to have appropriate variety of products available in outlet. Subordinates are involved by top personnels; which help them to have complete and accurate information about system functionality and market conditions.

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