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Sample PHD proposal on examination and adoption of E-SCM

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Introduction

In today’s globalized world E-commerce does not mean trading as well as shopping on internet. It is highly associated with the efficient business operations. For the same, it is essential for e-businesses to manage their supply chain process effectively. According to Vakharia (2002) supply chain management means organizing, forecasting, controlling procurement, inventories and deliveries of products and services to the customers. It can be define as a backbone of e-business these days. By taking this concern into consideration majority of UK based organizations are adopting electronic supply chain (E-SCM) management. Johnson and Whang (2002) stated that it combines total concepts of e-business and supply chain management.

With the help of this, the company can depict that how trade channel members are working together just to optimize resources and opportunities. Ballou (2007) stated that e-commerce is a growing slice of the economy of country and it is also said to be a contributors to the advancement of business processes.
In this regard, the present study is based on the reasons for the growth of electronic supply chain management as well as it’s an adoption by e-business. This study takes place for the analysis of different organizations of UK. With the adoption of E-SCM they can minimize their cost and also integrate business enterprise closely with all the other players involved in the process.

Motivation to the study and methods

There has been a rapid growth in the area of e-commerce which has enhanced my interest towards the given subject area. I further wish to make my career in this field hence I am interested to know about advancement of business processes. Moreover, I lack proper knowledge in this subject area. Hence I wish to learn about the intricacies of the same.

Research Aim and Objectives

To examine the adoption and growth of electronic supply chain management (E-SCM) by e-business: A case study of UK based companies.

Objectives

  1. To understand the meaning and concepts of electronics supply chain management and e-business.
  2. To assess the reasons for the growth of electronic supply chain management
  3. To examine the support provided to e-business through application of electronic SCM.

Research Questions

  • How e-supply chain management aids in boosting the performance of e-business?
  • What are the various reasons for the growth of E-SCM in context of e-business?

Literature Review

According to Ballou (2007) E-SCM uses various e-business concepts and web technology in order to manage beyond the enterprise. This can be defining as a strategic approach carries initial product design and procurement of raw material through shipping to the delivery point of consumers. With the help of adoption of E-SCM, e-businesses can improve its relations with channel partners and better control their investment. However, the use of internet has allowed easy access to any type of information as well as better coordination among B2B and B2C. According to Monczka and et.al., (2008) e-commerce develop the traditional supply chain process by increasing its capabilities for the betterment of various organizations. It is quite essential for different firms these days is to enable the comprehensive supply chain processes. With the help of this, they are able to compete successfully in the marketplace today and better serve the customer demands. With the help of the Internet, most of the organizations can easily access any type of information and exchange it in a more quick way and more cheaply than ever before.

There are various reasons due to which organizations are using E-SCM such as changing their business policies for the betterment of business operations. Company can also develop its positive brand identity in the mind-set of customers by managing better relationship with them. Johnson and Whang (2002) stated that adoption of electronic supply chain management is the most effective tool for increasing business performance and managing business operations in a more effective way. E-SCM is not just a process of increasing technology but also it involves the course of changes in management policies as well as performance metrics and business process across the supply chain. It is the most effective through which companies can improve their customer service and develop better relationship with them. Electronic supply chain management (E-SCM) is the best process which develops through the collaborative use of Internet just to enhance the Business-to Business (B2B) and Business-to-Customer (C2C) processes (Power, 2005). It is another most effective way which helps in improving the speed, agility, real-time control, and customer satisfaction.

Research Methodology

As per the given subject matter, there are different research methodologies that will be incorporated. With the help of appropriate selection of research methods researcher can gather best and an appropriate information (Wilson, 2010). Here, in this scenario, Inductive research approach will be the most suitable as it helps in making in depth analysis about the adoption and growth of electronic supply chain (E-SCM) management by e-business (Jones, 2004). It helps the researcher in drawing an appropriate conclusion without framing any hypothesis. In addition to this, Interpretivism will be taken into consideration as no hypothesis will be developed. Moreover, there are mainly two sources of data collection i.e. primary as well as secondary. In this concern, data and information will be gathered by the primary as well as secondary source. In order to collect primary information, questionnaire survey technique will be entailed. This questionnaire will be filled by the sample population. In order to select appropriate sample size, purposive sampling technique will be incorporated. This technique helps in boosting the overall efficiency of the study.

In this regard, sample size of 100 officials of different e-commerce business within UK will be taken into consideration (Neubauer, 2009). They can give better response for the reason behind adoption of E-SCM within their business as well as support provided to them.  On the other hand, secondary data will be gathered from secondary sources such as online articles, books as well as past studies done by various authors. Further, one of the most essential task for researcher is to analyse most effective findings and draw a better conclusion. As per the given subject matter, primary data will be analysed by the way of quantitative techniques. In order to analyse quantitative data, SPSS tool will be used in which various methods will be incorporated such as frequency analysis, descriptive statistics, cross tabulations etc. (Petersen, 2012). This is the most effective technique through which researcher can reach from the valid findings and frame a better conclusion.

Anticipated outcomes

As per the anticipated outcomes, the reasons for growth of E-SCM in context of e-business are various reasons for the growth of E-SCM in context of e-business are due to movement of companies towards creating a positive brand identity and managing better relationship with consumers. It has further been regarded as an effective tool for increasing business performance and managing business operations in a more effective way.

Contribution of the study

The study can contribute towards making the general public aware about How e-supply chain management aids in boosting the performance of e-business as well as assessing the various reasons for the growth of E-SCM in context of e-business.

References

Ballou, R.H., 2007. Business Logistics/Supply Chain Management. Pearson Education India.
French, S., 2009. The deductive frame. Journal of Management Development. 28(3). pp.242 – 266.
Johnson, M. and Whang, S., 2002. EBusiness And Supply Chain Management: An Overview And Framework*. Production and Operations management. 11(4). pp.413-423.
Jones, A., 2004. Logic: Inductive and Deductive an Introduction To Scientific Method. Kessinger Publishing.
Monczka, R. And et.al., 2008. Purchasing and supply chain management. Cengage Learning.
Neubauer, D., 2009. Acceptance Sampling in Quality Control. CRC Press.
Petersen, J., 2012. Statistical Methods in Customer Relationship Management. John Wiley & Sons.
Power, D., 2005. Supply chain management integration and implementation: a literature review. Supply chain management: an International journal. 10(4). pp.252-263.
Vakharia, A.J., 2002. Ebusiness and supply chain management. Decision Sciences. 33(4). pp.495-504.
Wilson, J., 2010. Essentials of Business Research: A Guide to Doing Your Research Project. SAGE.

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